GoPro Sales Soar Due To Increased Bookings At Outdoor Retailer Winter Market

GoPro, a northern California-based wrist camera manufacturer, is experiencing incredibly strong bookings of its new Digital HERO 3 camera, which just began shipping into stores Feb. 21.
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Officials from GoPro, the designer and manufacturer of the most innovative collection of wrist-mounted sports cameras on the market, are pleased to announce that bookings from Outdoor Retailer Winter Market greatly exceeded previous forecasts for the coming year.

“There are so many terrific sales opportunities in the Outdoor market, and we've found Outdoor Retailer to be the best way to reach them,” GoPro President and Founder Nicholas Woodman stated.

The northern California-based wrist camera manufacturer is experiencing incredibly strong bookings of its new Digital HERO 3 camera, which just began shipping into stores Feb. 21.

“GoPro is looking at heroic sales for 2007 thanks to the incredible networking and sales opportunities provided by exhibiting at Outdoor Retailer,” Woodman said. “Our Digital HERO 3 camera makes it easy to shoot high resolution digital photos and videos during any sport, and that's something a lot of people in the Outdoor market can relate to. Retailers and consumers are very excited about this product. It seems we have built a better mousetrap. People are stoked.”

GoPro expects the momentum to continue to OR Summer Market 2007, as the company plans the release a line of accessories for the Digital HERO 3, including a helmet camera adapter. Woodman adds, “Outdoor Retailer is such a terrific marketing and networking event—it's so well done. We're looking forward to coming back every show. We wouldn't want to miss out on the opportunities.”

GoPro is a Northern California-based manufacturer of digital wrist cameras and accessories for sports. Since 2004, GoPro has been dedicated to making it easy for people to shoot digital photos and video during their favorite sports and activities. Its products include the patented Digital HERO line of shockproof/waterproof wrist cameras. Whether surfing or skiing with friends, paddling your favorite river or simply hiking your favorite trail, GoPro is designing and building digital cameras and accessories that make it easy for you to capture photos and video that make you and your friends look like HEROES. www.goprocamera.com

Be a Hero…GoPro.

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