GoPro’s Wearable Camera Films History on London’s Tower Bridge - SNEWS

GoPro’s Wearable Camera Films History on London’s Tower Bridge

FMX star Robbie Maddison made history this week by performing a back-flip over an open Tower Bridge in London, England.

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Verde PR

Theresa Blake

London, England. (July 13, 2009) – FMX star Robbie Maddison made history this week by performing a backflip over an open Tower Bridge in London, England. GoPro's best selling Motorsports HERO Wide camera went along for the joy ride and captured the amazing feat atop Maddison's helmet.

Maddison, a 28-year-old Australian daredevil and FMX legend, was the first motocross rider to take on the Tower Bridge. The famous British capital landmark was used as a take-off and landing ramp as its roadway was split in half and raised to create a huge gap over the Thames River. Despite Maddison busting out a no handed backflip over the gap, his trusty GoPro Motorsports HERO Wide camera filmed the jump from Maddison's helmet without a hitch.

The city's spectacle happened in the early hours of the morning. “Luckily there was no wind and the elements worked on my side,” said Maddison in a YouTube video.

To view the jump, complete with footage from Maddison's GoPro Camera and the overall experience, visit GoPro's website video page:

Maddison, who is aptly sponsored by Red Bull, adds this historic jump to his list of records, including the world's longest ever motorbike jump (350 feet), and the highest ever vertical ‘step up' at the Arc de Triomphe replica in Las Vegas on New Year's Eve 2008.

“Red Bull USA called us last minute to see if we could help get one of our cameras to the UK to film the jump,” says GoPro founder and CEO, Nicholas Woodman. “We've worked with them a lot over the past year, always very exciting as Red Bull pushes the limits with their creative events. We're stoked the camera arrived on time and worked out so well for them. We want to throw a big shout out to Maddison and the Red Bull guys...we're always here for you!”

The Motorsports HERO Wide camera is the world's best selling wearable camera. Designed to simplify shooting video and hands free, automatic photos during your favorite activities, the Motorsports HERO Wide is revolutionizing digital content captured in both the consumer and professional production markets. Its quick-release housing makes it easy to mount the camera on any helmet, gear, vehicle, or person. GoPro's cameras allow for extremely steady video without the wires, battery packs, and separate equipment, required by other wearable camera systems.

About GoPro

GoPro is the world's leading manufacturer of ultra-convenient, wearable, and gear mountable, digital cameras. Its markets include outdoor sports and motorsports. Since 2004, GoPro has been designing cameras and accessories that make it easy for people to capture images and video during their favorite activities. Its products include the patented HERO line of shockproof/waterproof wearable cameras and gear-attachment devices.

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