Goodhew’s powerhouse leadership team of Jim Markley, Thomas Lee and Mercedes Marchand are passionate about socks, and they are on a mission to make Goodhew the sock for every walk in the walk of life. Building on a strong base of unique yarn combinations, knowledge of knitting techniques and deep experience, the trio is examining the brand from heel to toe. A new logo, redesigned packaging and launch of the Sockwell brand are just a few of the rebranding elements for this hot, young brand.
Marchand joined Goodhew as VP of Design and Merchandising at the beginning of the year, to further the company’s combination of natural yarns, cutting edge technology, fresh design and color. Marchand, who has spent her career in the hosiery industry, including the past eight years pioneering the lifestyle sock movement at Smart Wool, recently graduated from the Eneslow Pedorthic Institute, in New York.
“At Goodhew we are growing an exceptional brand and developing exceptional products to make a difference in everyday life and the bigger community,” says Marchand. “With my Eneslow certification, I am able to bring a deeper understanding of foot evaluation, compression hosiery and how best to address specific foot issues to the design process.”
Sockwell, a Goodhew Solution, debuts fall 2011, and features therapeutic socks that combine Goodhew’s high performance yarns, cutting edge knitting techniques with fun colors and design. The Graduated Compression sock is designed for those who spend long days on their feet, travelers and athletes, to minimize tired legs and maximize circulation. The Relaxed Fit sock is diabetic friendly, won’t bind or irritate and provides soft cushion, natural moisture management and thermoregulation to protect and pamper feet.
Goodhew’s savvy team of innovators looks to the company’s heritage of American craftsmanship, high performance, innovative design and fiber combinations and responsible business, as considerations in every aspect of product, packaging, suppliers and manufacturing, thus cementing brand cohesiveness and the company as stewards of the Modern Craft movement.
“The global economy is at a critical juncture regarding sustainability, quality, ethical manufacturing practices and value,” according to Markley. “At Goodhew, we focus on doing business the right way, providing a quality, fashionable and sustainable product and directing our manufacture to the US.”
At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com