Goodhew’s Fall Collection; the Ultimate in Comfort with Modern Style

Goodhew® expands its offerings of socks for every walk in the walk of life™ with its new Fall 2012 collection.
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Goodhew® expands its offerings of socks for every walk in the walk of life™ with its new Fall 2012 collection. The extraordinary new collection, which is crafted in the USA, blends Goodhew’s signature yarn architecture, the recent transition into Homegrown wool, with modern fresh design.

Mercedes Marchand, Goodhew’s VP of Design and Merchandising, has created a collection that is steeped in tradition but pushes the boundaries of color and scale to create a decidedly modern heritage mood. The styles range from Rugged to Modern and Eclectic designs.

Women’s Lifestyle Design - Modern

New in the Women’s Modern category are the Sunrise and Houndstooth crew socks, available in bright colors and playful stripes for Fall ‘12 with an MSRP of $15.99. Coinciding with the growing popularity in everyday boots, Goodhew is also introducing the Vineyard and the dynamic, cushioned Mega Plaid knee highs in fun colors and designs, both retailing at $20.99. All four Modern styles are crafted with Goodhew’s signature Cashmerino/Bamboo.

Women’s Lifestyle Design - Eclectic

Goodhew’s new Eclectic styles reflect a modern Americana holiday feel with the Funisle, Lumber Jane, Blanket and Highlander styles. Constructed with Goodhew’s signature Cashmerino/Bamboo, the Funisle and Lumber Jane offer a comfy cushioned sole with a modern twist to traditional patterns. Both styles have an MSRP of $16.99 and 17.99. Blanket, with its bold color options and jacquard knit design, is available in a knee-high and retailing at $20.99. The luxurious Highlander turn cuff, knee-high is richly colored in a tri-color marl texture. MSRP $21.99.

Women’s Lifestyle 2-Pair Collection

Quality, value, and design are cornerstones of the Goodhew brand. The 2-pair collection brings this concept to life for retailers and consumers. New pairings in the Women’s Lifestyle collection include the Sunrise & Skinny Minnie, Houndstooth & Skinny Minnie, Eliza & Straight Up, Jasmine & Skinny Minnie, and Funisle & Lumber Jane, perfect for holiday and gift giving. Retail prices range between $26.99-$31.99.

Men’s Lifestyle Designs – Rugged

Goodhew’s new rugged styles are crafted with our signature Lambswool /Alpaca yarn. The cushioned Hudson Bay and the true rib Durango are purposefully constructed to withstand everyday adventures and protect feet all day long with natural thermo regulating and moisture management properties. These styles have a modern heritage mood with accents of color and stripes. Available for $18.99 and in 2-pairs with a MSRP of $33.99.



Men’s and Women’s Outdoor – Taos and Sedona


The popular men’s Taos and women’s Sedona have been refreshed with new color design accents in micro, crew, and quarter heights. Crafted with Goodhew’s signature Lambswool /Alpaca yarn, the Outdoor collection elevates the wool wearing experience to a higher level. These socks offer increased natural temperature and moisture management with mesh vent/flex zones and cushioned soles for the perfect blend of durability and softness.

Men’s and Women’s Outdoor Tech 2-pair Collections

For Fall 2012, the Outdoor Tech 2-pair socks, constructed of classic Merino wool with arch support, a mesh flex/vent zones and cushioned sole, will be available in a new crew size.

Be sure to check out the Goodhew Collection and Sockwell, a Goodhew Solution to Therapeutic Performance at the Outdoor Retail show, booth #162. For more information please visit www.goodhew.us.com.

About Goodhew:

At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com

Media contact:

Mandy Gresham

Darby Communications

mandy@darbycommunications.com

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