Goodhew, makers of high-performance lifestyle socks, is excited to be working with Chargeurs Wool, a wool processing facility that will offer the only domestic wool continuous sliver Superwash process, rendering US wool machine washable. This shrink resist process prevents wool felting so wool can be machine washed and tumbled dried.
â€œShrink treating wool is critical to maintaining the superior quality of our socks,â€ notes Goodhew co-founder, Jim Markley. â€œIn recent years, all shrink resist treatments have been done overseas. The ability to use this technology domestically brings us one step closer to our ultimate objective of reducing our carbon footprint and having all elements of production conducted in the US.â€
The American Sheep Industry Association, a national organization that represents the interests of US wool producers, was responsible for championing this key initiative and making it a reality. â���œWe are pleased to have championed a project, bringing a washable wool process to the United States; providing easy-care wool products to the consumer, without having the products traveling all around the world to be processed,â€ states Rita Kourlis Samuelson, Wool Marketing Director.
Chargeurs Wool USA, located in Jamestown, SC, will have the washable wool process in full working order later this fall. Goodhew hopes to reach their objective of sourcing domestic wool and conducting all levels of production in the US and Canada for all their socks by 2011.
For more information about Goodhew including a display on their full line of superior quality socks, visit www.goodhew.us.com.
Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ CoolmaxÂ®. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic. www.goodhew.us.com