GoLite Footwear Multi-Purpose Shoes for Fall 2010

GoLite Footwear introduces new Multi-purpose shoes for Fall 2010
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Once again redefining Multi-purpose, GoLite Footwear combines multiple silhouettes, street style, go anywhere traction and Class 1 technologies for the perfect go-anywhere, do anything shoes. From hi-top to rugged low-top, GoLite Footwear Multi Purpose shoes deliver multifunction cross-over capability. The Fall 2010 Multi-purpose line from GoLite Footwear truly offers something for everyone.

Carbo Lite – A high-performance ultralite model for cross-category fun, the Carbo Lite features GoLite Footwear’s new BareTech technology (neutral last, EVA Pad Pad™ sole, anatomically contoured last), Soft Against the Ground Technology and TPE security saddle. Built for Class 1 athletes, the Carbo Lite can play all day. M’s PreciseFit™ sizing: 7-13, 14, widths C-EE

Hi Lite - GoLite Footwear’s first mid-cut multi-purpose shoe features a lace to toe design and leather lining for secure fit and exceptional comfort. M’s PreciseFit™ sizing: 7-13, 14, widths C-EE

Fox Lite - The new stylish offering for women who get after it, the Fox Lite combines clean, elegant lines and superior traction and stability: The total package you’ll wear everyday. W’s PreciseFit™ sizing: 5.5-11, widths A-DD

GOLITE FOOTWEAR TECHNOLOGY:

BareTech Technology

o Neutral last – no heel lift whatsoever

o Anatomically contoured last to distribute pressure around foot

o Superior protection, stability

o Asymmetrical upper design works with natural shape of foot

EVA Paw Pad™ Sole

o Super lightweight

o Low-profile shock attenuation and stability

o Wedge shape of lugs assist in breaking and propulsion

o Achieves Soft Against the Ground technology through two mechanisms – lugs and midsole

Soft Against The Ground

o Literally turns shoe construction upside down

o The soft part of the sole is against the ground, absorbing the bumps of the trail, so your body doesn’t have to

o A firm platform between the midsole and footbed acts as a chassis, allowing the foot and body a smooth ride

Precise Fit™ footbeds

o No two feet are the same, not even your own

o Comes with every pair of GoLite Footwear shoes

o Provides instant width adjustment, from B to D in women’s sizing, C-E in men’s.

o Gives every shoe a customizable fit, straight out of the box

Paw Pad II Sole

o Inspired by mountain lion paws

o Mimics how a real paw works, limiting pronation and providing unparalleled traction.

o Radical new 45-degree pyramid lug shape and soft Gripstick™ rubber provide unparalleled traction

o Moves the Soft Against the Ground technology from the lugs to the midsole itself

o Geometric posted midsole

o Non-woven, impregnated plate underfoot provides the support of a clog, but the ride of a sneaker

About GoLite Footwear

GoLite Footwear designs and manufactures "improbably light" shoes, especially for people who live to be in the outdoors. GoLite's "Soft against the Ground" suspension system effectively turns the traditional shoe upside down to provide greater stability and traction while enhancing overall protection and performance; reducing movement by 33% on the trail. GoLite delivers a complete line of off road adventure shoes including trail runners, light hikers, technical travel shoes and rejuvenators. For information on the full line of GoLite footwear, please log onto www.golite-footwear.com or contact Alli Noland, Terra Public Relations, 307-733-8777 or allin@terrapublicrelations.com

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