GoLite Footwear Boosts Performance with New Recovery Footwear

If your brand just turned the world of trail running upside-down (soft-against-the-ground soles, anyone?), how do you follow up on your breakout success? When you’re GoLite Footwear, you focus on the flip side of performance: recovery.
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GoLite Footwear Boosts Performance with New Recovery Footwear

Newmarket, NH, July 9, 2012 – If your brand just turned the world of trail running upside-down (soft-against-the-ground soles, anyone?), how do you follow up on your breakout success? When you're GoLite Footwear, you focus on the flip side of performance: recovery.

“One of the most overlooked contributors to performance is recovery,” explains GoLite Footwear CEO Doug Clark. “Whether you're an elite runner or a weekend warrior, the way you recover can dramatically affect the way you perform.”

The new Elixir for women and Exhale for men are specifically designed to help the body heal from strenuous activities. “Both slip-on styles are built on a neutral last,” says GoLite Footwear President Scott Briggs. “This allows the calf muscles and Achilles to stay in a perfectly natural position—not stretched or shortened—to speed recovery.”

Drawing from nearly five decades of combined experience in the performance footwear industry, Clark and Briggs personally guided the products from start to finish. “We've been working with athletes and outdoor enthusiasts from the beginning of our careers and we thought, ‘Someone needs to step up and do this—to make an effective recovery product that's as simple as sliding on a pair of shoes,'” says Briggs.

The Elixir and Exhale feature zones of Ahhh Memory Foam encapsulated in the lightweight mesh upper and in the footbed. “We call it ‘360-degrees of Compression,'” explains Clark. “With even compression surrounding the foot, it promotes blood flow for faster recovery.”

An exclusive new outsole dubbed “Gecko Recover” was engineered for the collection—a lightweight EVA sole with Gripstick™ Rubber pods that delivers traction and relief to feet after strenuous activity.

“Science aside, the moment you slide them on you'll just sigh and say ‘ahhhhh,'” concludes Briggs. “They're the most comfortable things I've ever put on my feet.”

GoLite Footwear and the new Recovery collection featuring the Elixir and Exhale can be found at premium outdoor specialty stores and online retailers next spring.
About GoLite Footwear
GoLite Footwear designs innovative shoes for all your outdoor pursuits, where the terrain is uneven, the conditions are unforgiving and the reward is just knowing that you can do it. Their patented technologies improve traction, stability and cushioning while promoting the body's innate ability to sense and adapt to its environment. Online at golite-footwear.com.

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