Get Your Plaid On: Woolrich celebrates its 180th anniversary in style

'Get Your Plaid On'Stop by the Woolrich booth on Day 1 or 2 of OR Winter and enter to win a Woolrich-designed Thule box and more. Winners drawn during the Get Your Plaid On Party on day 2.

Salt Lake City, Utah (January 8, 2010) – Woolrich, the Original Outdoor Clothing Company®, is celebrating its 180th anniversary at Outdoor Retailer Winter Market in style – in plaid, of course.

As the originator of buffalo check plaid (circa 1850), the historic style that’s also the hottest style of the season, Woolrich is inviting all Outdoor Retailer attendees to ‘Get Your Plaid On’ … and earn a chance to add the best of Woolrich to your closet and the top of your car.

By wearing plaid to the Woolrich booth (#20001-19001) at any time in the first two days of the show, attendees will be entered to win a custom selection of Woolrich garments as well as a Woolrich-designed Thule rooftop carrier. The grand prizes, in addition to a plaid-tastic collection of other Woolrich goodies, will be given away during the “Get Your Plaid On” Party on Friday, January 22, 2010, at the Woolrich booth from 5-6 pm. Must be present to win.

The buffalo check Thule rooftop carrier is the same design to be featured in the fall 2010 Woolrich “Heritage Holiday Display” contest. In that unique competition, Woolrich retailers will compete to win one of 15 distinctive plaid Thule rooftop carriers – one in each sales territory – as well as the keys to a one year lease of a Woolrich-edition Subaru Outback.

“Get Your Plaid On” festivities at Outdoor Retailer begin Thursday with the Woolrich Anniversary Happy Hour, hosted from 5-6 pm at the Woolrich booth. At the Anniversary Happy Hour, Woolrich will unveil the Woolrich 180th Birthday cake. Immediately following the Anniversary Happy Hour, Woolrich will spotlight their heritage-inspired collection at the Outdoor Retailer Fashion Show.

About Woolrich®

Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich will be celebrating its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at


Woolrich hits the Road with Backpacker Magazine’s Get Out More Tour

WOOLRICH, Pa., April 12, 2011— Woolrich, the Original Outdoor Clothing Company®, for the fourth consecutive year will criss-cross the country with Backpacker Magazine's Get Out More Tour to educate consumers about the skills and equipment needed to enjoy the outdoors and more

Woolrich® Presents David’s Ltd. with Custom Woolrich Subaru Outback

Woolrich, the Original Outdoor Clothing Companyâ„¢, last Friday presented key retail partner David's Limited of Burnsville, NC with a 2011 Subaru Outback wrapped in the iconic Woolrich buffalo check design. David's Limited received the vehicle as the winner of the Woolrich more

All aboard! Woolrich Launches “Woolrich Adventures” Sweepstakes

Woolrich, the Original Outdoor Clothing Company® has teamed up with Travel Alberta to give away a railroad adventure for two through the Canadian Rockies in the Woolrich Adventures Sweepstakes. Now through August 1st, adventurers can sign up online for a chance to win* this more

Woolrich Partners with Agion to Battle Odor

OUTDOOR RETAILER WINTER MARKET, Salt Lake City, January 20, 2011 – Woolrich, the Original Outdoor Clothing Company™, has partnered with Agion®, a leader in anti-odor solutions, to launch the odor eliminating technology Agion Active in the outdoor apparel market. Woolrich is more

Woolrich 'buffalo check’ canoes featured in retailer display contest

WOOLRICH, Pa., July 27, 2010— At the upcoming Outdoor Retailer Summer Market, Woolrich, the Original Outdoor Clothing Company®, will unveil a custom Nova Craft canoe done in classic Woolrich buffalo check. Ten of the canoes will be created, and awarded to regional winners of a more

Woolrich Promotes Bergey to Merchandise Manager

WOOLRICH, Pa., February 1, 2011 — Woolrich, the Original Outdoor Clothing Company®, announces the promotion of Christa Bergey to Merchandise Manager in the design and merchandising area. Bergey will assist the merchandising team in defining line direction for men's and women's more

Woolrich Promotes Company Veteran to Women’s Merchandising Director

WOOLRICH, Pa., April 8, 2010— Woolrich, the Original Outdoor Clothing Company®, announces the promotion of Woolrich veteran Cathy Peddie to Director of Women’s Merchandising. Peddie will be responsible for directing all merchandising efforts including product development, more

Woolrich joins The Conservation Alliance

WOOLRICH, Pennsylvania, March 30, 2010–Woolrich, the Original Outdoor Clothing Company®, has joined The Conservation Alliance, making a commitment to the most visible and effective conservation organization in the outdoor industry. With more than 170 member companies, The more

Woolrich Hires Product Development and Sourcing Director

Woolrich, the Original Outdoor Clothing Company®, has named Gary Gifford as Director – Product Development and Sourcing. Gifford will report directly to Woolrich President Jim Griggs. “Product development and sourcing are vital elements of our business and Gary will play a key more