Generator Group Expands Consumer Products Focus with New Hire

Search and selection firm broadens industry reach to increase diversity for clients.

Generator Group, a search and selection firm specializing in recruiting for Consumer Products and Technology companies, announces they have hired Candie Fisher as Director of Client Development and have opened an office near Boulder, CO. In her new role, Candie will report to Roy Notowitz, Consumer Products Partner. With this expansion, the firm is responding to an ever-growing client need for access to a larger and more diverse network of talent in parallel industry sectors producing market-leading consumer durable goods and non-durable goods.

“By growing our network of clients and candidates,” said Roy Notowitz, “Generator Group brings cross-pollination and diversity to the talent pool. Instead of churning candidates within one industry sector such as outdoor, our clients have access to an expanded network in parallel fields including: action sports, athletic performance, fashion, sustainable products, and other consumer goods. Increasing diversity within the industries we serve will help to create an influx of ideas to address the challenges of a dynamic business climate and changing customer demographics. With the addition of Candie Fisher as our Director of Client Development, we can focus both on growing our client base while providing additional services to our existing clients.”

Candie brings over 15 years of experience in business development, sales and marketing to Generator Group. Candie was recently Director of Membership and Business Development for Outdoor Industry Association. In addition, she has 12 years of travel industry experience, including Sr. Sales Director with Continental Airlines and Director of Sales and Sponsorships for Frontier Airlines.

About Generator Group

Generator Group is a leading Portland, OR-based search and selection firm offering national retained search, contingency search and talent management consulting for consumer products, technology, non-profit, and public sector organizations. Generator Group has been delivering superior results to clients since 2000 with its proprietary Sure Hire Processâ„¢, a proven recruiting methodology designed to ensure consistent high quality hires. The firm offers a service model and personalized approach that results in collaborative and long-lasting partnerships with clients who understand the importance of building great teams. Visit Generator Group at