Gear Aid Launches Rank Away Odor Eliminator for Toe Shoes

New Odor Eliminator by Gear Aid™ Gets the “Rank Away” from Toe Shoes and Other Minimalist Footwear
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Bellingham, WA -- Gear Aid™, the gear repair and maintenance brand by McNett®, announces availability of a new odor eliminator. Specially formulated for toe shoes, barefoot shoes and other minimalist footwear, Rank Away™ is a safe and effective solution designed to treat, not mask, odors.

Rank Away is an all-natural enzyme-based formula armed with powerful anti-fungal agents. It's designed to break-up and remove odor-causing bacteria, mold and fungus in smelly shoes. Proven effective on Vibram® FiveFingers, outdoor sandals, climbing shoes and more, Rank Away's concentrated, biodegradable formula is safe on all mesh, canvas and neoprene footwear.

“It's no secret that toe shoe wearers experience a high level of foot funk,” said David Wiggs, marketing vice president at McNett. “I wear mine several times a week and they stink! While they can be washed, this does not always translate to complete odor removal.”

To combat smelly shoes, Gear Aid has launched Rank Away odor eliminator. The highly concentrated soak eliminates severe odors associated with funky footwear. Rank Away can also be used as a convenient spray-on application for routine maintenance.

One product tester commented, “I am extremely satisfied with the product and will continue to use it for all my regular upkeep. My Vibram's are smell free after 3 months of regular use, and with Rank Away I plan to keep them that way.”

Rank Away will be available to ship on January 15, 2012. For more information or to receive a sample of the new Rank Away odor eliminator by Gear Aid, please visit McNett Booth #28027 at the Outdoor Retailer Winter Market Show in Salt Lake City, January 19-22. For ordering information, please email sales (at) McNett (dot) com and begin attacking the infamous toe shoe stench.

About McNett
For over 30 years, McNett has manufactured and marketed the finest specialty products for the outdoor, sporting goods, dive and military markets. The company's products are known worldwide by consumers and original equipment manufacturers. McNett brands are available in over 70 countries and include: Outgo™, Gear Aid™, M Essentials™, Camo Form®, Aquaseal®, Seam Grip® and Freesole®. For more information see our website at http://www.McNett.com.

Contact:
David Wiggs
Marketing VP
360-671-2227

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