KANSAS CITY, MO. – March 29, 2011 – GE Energy announced today a collaboration with Amaterrace, Inc., to create new membrane laminates for outdoor industry manufacturers.
GE’s award-winning eVent® membrane technology will be paired with Amaterrace’s proprietary knowledge of lamination to create several new air-permeable fabrics never before seen in the outdoor industry.
“Together with Amaterrace, we’re using GE membranes to create air-permeable windproof softshells and fleeces, woven-backed hardshells and windproof air permeable shellsand liners,” said Glenn Crowther, product line leader for performance fabrics at GE. “Amaterrace has been instrumental in developing these ranges and we’re proud that GE’s membrane technology is a part of that.These are new-to-world, high performance laminates.”
Amaterrace, based in Osaka, Japan, supplies Japanese smart fabrics and laminations to outdoor clients both in Japan and around the world. The company, founded in 2003, uses cutting-edge techniques and materials to create custom made or demand oriented waterproof/breathable and high performance fabrics with one of the best task force PT (production teams) in Japanese textile industries.
GE’s collaborative approach allows for greater customer flexibility, putting the customer’s label on the outside with proven eVent technology on the inside. For entrepreneurial brands, this offers a new level of design freedom, ushering in a new era of innovation in waterproof-breathable apparel, footwear and gear.
“We are pleased that Amaterrace has embraced the flexibility and innovation that GE offers with its eVent fabrics product line. Together, we’re creating laminates we believe outdoor brands globally will use to create innovative new garment styles,” said Crowther.
GE (NYSE: GE) is a diversified infrastructure, finance and media company taking on the world’s toughest challenges. From aircraft engines and power generation to financial services, health care solutions and television programming, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's website at www.ge.com.
GE serves the energy sector by developing and deploying technology that helps make efficient use of natural resources. With nearly 85,000 global employees and 2010 revenues of $38 billion, GE Energy www.ge.com/energy is one of the world’s leading suppliers of power generation and energy delivery technologies. The businesses that comprise GE Energy—GE Power & Water, GE Energy Services and GE Oil & Gas—work together to provide integrated product and service solutions in all areas of the energy industry including coal, oil, natural gas and nuclear energy; renewable resources such as water, wind, solar and biogas; and other alternative fuels.
For more information, contact:
Boo Turner, Footloose Communications
Dan Burch, GE Energy
+ 1 816-313-4765