Gander Mountain Opens New Madison-Area Store

Large Format Store Features Broader, Deeper Selection and More Services

ST. PAUL, Minn., April 15 -- Gander Mountain, the nation's largest retail network of stores for hunting, fishing, camping, boating, marine, and outdoor lifestyle products and services will open its newest store at 6199 Metro Drive in the town of Burke on April 22. The store is the 13th in Wisconsin, the state where Gander Mountain was founded in 1960 as a catalog company.
The nearly 91,000 square foot store is one of the largest of Gander Mountain's 114 stores. The larger format allows the store to carry a much broader and deeper selection of products for the outdoors enthusiast. Customers will have access to thousands of firearms, equipment for hunting, fishing, and archery, apparel and footwear, camping equipment, and gifts.
Fishing boats, ATVs, canoes, and kayaks will be displayed inside and outside of the store. The store offers a full range of services including: an on-site gunsmith, ATV service and repair, an archery lane and full-service archery shop, line winding, boat and motor service, and a larger than average number of associates with a wealth of knowledge about the outdoor products they provide.
The store also features a "Gander Mountain Lodge," a meeting room provided free of charge for meetings of local outdoor groups. During the year Gander Mountain provides educational courses for outdoor enthusiasts in the Lodge and offers more hunter safety programs through its lodges than any other retailer in the United States.
The grand opening of the store will begin on April 25 and will feature in-store specials, a limited number of free promotional items for "first shoppers" and appearances by outdoors celebrities. Additional details on the grand opening celebration will soon be available at
About Gander Mountain Company
Gander Mountain Company (NASDAQ:GMTN) , headquartered in Saint Paul, Minnesota, is the nation's largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith, archery, boat, ATV and marine services. The stores feature national, regional and local brands as well as the company's owned brands. Focused on a "We Live Outdoors" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 114 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton's (, a leading catalog and Internet based retailer of products for boating and other marine enthusiasts.