Gaiam Share Repurchases Increased to 23.4% of the Outstanding Shares

Gaiam has repurchased additional shares of its common stock, launched its Gaiam TV streaming platform, and began today its new role as one of two selected consolidators of independent media content into Target's entertainment department.
Author:
Updated:
Original:

BOULDER, Colo., Oct. 3, 2011 /PRNewswire/ -- Gaiam, Inc. (NASDAQ: GAIA), a lifestyle media company announced today that the company has repurchased additional shares of its common stock, launched its Gaiam TV streaming platform, and began today its new role as one of two selected consolidators of independent media content into Target's entertainment department.

Since mid-August Gaiam has repurchased over 500,000 shares of its common stock in open market transactions. This brings the total number of shares repurchased by the Company, since its share repurchase initiative began, to approximately 5.32 million shares, or 23.4% of the 22.8 million shares currently outstanding.

In September, Gaiam launched its Gaiam TV platform (GaiamTV.com), allowing the Company to leverage its subscriber base, direct to consumer relationship and owned content library to expand its digital reach. Customers are able to browse and stream Gaiam's extensive edu-tainment content, as well as create customized fitness and yoga playlists based on level of expertise, instructors, interests and desired time commitment. Much of this content is made available exclusively to Gaiam TV members. The launch involves multiple consumer access points, including the internet URL and iPad and iPhone apps, as well as a dedicated Roku channel. The Company expects to begin promoting the site around Thanksgiving and to add an application widget pre-loaded on Samsung internet enabled TVs and access through Verizon Fios by Christmas. The Company has recently acquired digital rights to an additional 800 new titles of LOHAS content and to date has made available close to 2,000 exclusive titles to be offered to digital retailers for download and through Gaiam TV for streaming.

This week Gaiam also begins aggregating and distributing media content for 13 independent studios into Target's entertainment department. Gaiam's selection as one of two exclusive partners for this function is further evidence of the Company's expanding partnership with Target. The Company believes that its successful role as category captain in Target's sporting goods department was a key factor in this decision. This agreement with Target makes Gaiam the only independent studio having direct relationships with Target, Wal-Mart and virtually all digital retailers. Gaiam is working with many of these studios on a broader aggregation strategy, which will ensure that Gaiam plays a meaningful role in the transformation of the media market at both brick and mortar and digital retail.

"Our expanded role with Target is a new and exciting sales channel for us, and we look forward to working with the independent studios on a broader aggregation strategy in the transformation of the media market at retail, including the digital space," said Lynn Powers, Chief Executive Officer. "We believe we are uniquely positioned as a strong partner for all independent content producers, which will enable us to broaden our role as a digital licensor and aggregator."

For more information about Gaiam, please visit www.gaiam.com, or call 1-800-869-3603.

Related

GAIAM and Bob Greene to Release Fitness DVD

GAIAM AND CELEBRITY TRAINER BOB GREENE TO RELEASE NEW HEALTH AND FITNESS DVDDVD will hit stores this December)NEW YORK, NY, October 5, 2009 – Gaiam, Inc., the leading distributor of lifestyle media and fitness accessories, today announced its partnership with exercise ...read more

Gaiam, Zaadz, LIME Media & Conscious Enlightenment Create Unified Source for LOHAS

BROOMFIELD, Colo., Aug. 6 -- Gaiam, Inc. (Nasdaq: GAIA), Zaadz, Inc., Revolution, LLC, LIME Media and Conscious Enlightenment, Inc. today announced a unified LOHAS community under the Gaia.com(unity) banner. Gaiam will launch the Gaia.com site in fall of this year."Gaiam's vision ...read more

Gaiam and Travel Channel Announce Exclusive Home Video Licensing Deal

NEW YORK, July 1 -- Gaiam, Inc., the leading distributor of lifestyle media, today announced that it has signed an exclusive home video license agreement with Travel Channel. Under the two-year agreement, Gaiam will be the exclusive home video distributor for Travel Channel ...read more

Gaiam Launches 'Go Zero' Sustainable Shipping Program

BROOMFIELD, Colo., Sept. 25 -- Gaiam has partnered with The Conservation Fund to launch the world's first 'Go Zero' sustainable shipping program. The ground-breaking initiative gives online customers the opportunity to add a small donation at checkout that goes directly to The ...read more

REEBOK choses GAIAM to develop new Fitness line of Products

CANTON, MA, February 8, 2010 – Reebok inked a multi-year licensing agreement with Gaiam, Inc., the leading producer of lifestyle media and fitness accessories, to launch a new line of Reebok DVDs, fitness accessories, and workout kits. The Reebok branded fitness DVDs are ...read more

Gaiam Real Goods Leads the Way in Solarizing Colorado

BROOMFIELD, Colo., Dec. 6 -- Gaiam Real Goods, the first company to provide solar installations in the US, has been making it easy to go solar by fronting the utility company's rebates to customers who purchase solar systems from the company so they don't have to wait for them to ...read more

Reebok Selects Gaiam Inc. as Licensee for New Line of Fitness DVDs, Accessories, and Workout Kits

Reebok inked a multi-year licensing agreement with Gaiam, Inc., the leading producer of lifestyle media and fitness accessories, to launch a new line of Reebok DVDs, fitness accessories, and workout kits. The Reebok branded fitness DVDs are scheduled to launch in March 2010, with ...read more

Fitness financials: Brunswick shares hit 17-year low on news of layoffs and closed plants, plus Dick's Sporting Goods, Gaiam, Finish Line

Brunswick shares hit 17-year low on news of layoffs, closed plants Brunswick Corp. (NYSE: BC) said it will cut at least 1,000 more jobs and close four plants as it tries to ride out an economic downturn that's stalled sales for its recreational products -- touching off a 17-year ...read more

Skateboarding Leads in Female Participation Share Increase

MOUNT PROSPECT, IL – In what sports or activities did women most increase their market share in the past five years?Of the 38 sports/activities surveyed by the National Sporting Goods Association (NSGA) in its “Sports Participation – Series I and II” reports, the female ...read more