#G3ShowSkin Contest Inspires Skiers to Get Creative

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Back-hair or leg-wax solution? Maybe. It’s entirely up to you.

Vancouver, B.C. (Mar. 21, 2016)– G3 makes the highest performing, most advanced climbing skins in the world, and, along with best-in-class functionality, G3 also builds 10 different models of skins, using the widest range of materials available in a skin line. Ninety-nine percent of the time, those utilitarian facts are all you need to know when it comes to climbing skins for your skis.

But each Spring G3 ushers forth the other 1 percent of time with its annual #G3ShowSkin contest, encouraging the most creative (sometimes downright un-functional) uses of the world’s most advanced skin technology.

The question then becomes, what will you do to show your skins in action? G3 embraces it all. From the comical to the more “traditional” uses of G3 skins amidst backcountry action, tag your photos of how you use your skins.

“Because they’re the best, G3 skins are everywhere in the backcountry,” said Dustin Butcher, G3 Marketing & Creative, “Which makes them super-accessible for post-tour ridiculousness in all it’s forms. We’ve seen some pretty great uses of G3 skins in the four years we’ve been doing the Show Skin contest, but we know there’s more out there.”

Between March 21 and April 10, 2016, G3 fans are encouraged to submit the imaginative ways they use G3 skins on Twitter or Instagram using the hashtag, #G3ShowSkin. We want to see gnarly lines, improvised clothing and anything and everything in between. So get out there and get creative with your posts.

Entries that catch the G3 judges’ eyes will be eligible to win G3 gear. One grand prize winner will win a G3 gear package worth more than $500. The Grand Prize includes G3 Alpinist Climbing Skins (or Splitboard Skins), G3 Utility Straps, a G3 SpadeTECH Shovel, G3 SpeedTECH Probe and a host of good-looking G3 schwag.

For the contest rules, more information and to see other entires, please visit: http://www.genuineguidegear.com/g3showskin.

About G3
Based in Vancouver, B.C., G3/Genuine Guide Gear Inc. manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as a trusted and reliable industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at facebook.com/genuineguidegear.

Media Contact
Malcolm Forbes
Verde Brand Communications
(970) 259-3555 x 140
malcolm@verdepr.com

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