G3 adds to sales, marketing team

X-treme Fun Sales will oversee Rocky Mountain region for Vancouver-based ski brand.

Vancouver, B.C. - G3, manufacturer of industry-leading gear for backcountry skiing, recently added new sales representation in the Rocky Mountain territory, as well as expanded marketing support in its Vancouver headquarters.

The new Rocky Mountain sales team, X-treme Fun Sales, comprised of Brett and Kathleen Fishman and Christian Knight, brings 19 years of experience in outdoor retail sales. Headquartered in Boulder, Colo., X-treme Fun Sales has Knight stationed in the Wasatch to more fully service its territory.

In the marketing arena, G3 hired Jamie Bond from Doglotion Media to manage many of the company's marketing initiatives, including online marketing efforts.

Working in concert with G3's PR agency, Verde PR & Consulting, Bond will help tie together athlete and partner initiatives with online and print marketing efforts to send a strong, comprehensive brand message to consumers, retailers and industry professionals. New product videos, an increased presence on ski forums and social networking sites, and additional web content are all areas where Bond will be focused.

Bond comes to G3 with a decade of experience in online marketing for ski industry brands, resorts and operators such as Whistler-Blackcomb and VentureWeb. Additionally, he owns and manages Doglotion Media, Inc, an action sports marketing boutique and ski web magazine www.DogLotion.com.

About G3

Based in Vancouver, B.C., G3 Genuine Guide Gear is manufacturer of industry-leading gear for backcountry skiing. It has been making avalanche safety equipment since 1995. The G3 product line includes skis, alpine-touring and telemark ski bindings, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at www.facebook.com/genuineguidegear.


Black Diamond Bolsters Marketing, Design and Sales Teams

Black Diamond Equipment Ltd., a global leader in climbing, ski and backcountry gear, announced today the hiring of Adam Chamberlain as Marketing Brand Manager, Nathan Kuder as Softgoods Category Manager and Steve Kropf as the Rockies region Sales Representative for its Ski and ...read more

G3 Hires Sepp Stenger To Head European Sales And Marketing

NORTH VANCOUVER, BRITISH COLUMBIA - Ski industry veteran Sepp Stenger will join G3 Genuine Guide Gear to head the company's European sales and marketing efforts. Stenger will officially begin working with G3 on November 1, 2006.As a long time member of the European ski and ...read more

Osprey Adds New Sales Teams in North and South Central Territories

Osprey Packs, Inc., an independent pack company located in the high desert and mountains of Southwestern Colorado, is pleased to announce the addition of two new sales representation teams to their U.S. rep force. Effective immediately, Ames Adventure Outfitters will cover the ...read more

G3 Adds Verde PR to Drive Public Relations, Integrated Social Strategy

Vancouver, British Columbia (July 1, 2010) – G3, manufacturer of industry-leading gear for backcountry skiing, this week hired Verde PR & Consulting as its public relations agency of record (AOR). Verde will be charged with leading G3's trade and consumer communications ...read more

Scape Goat Carbon

Go Deep! G3 adds Powder-Specific Scapegoat Carbon to its 2015 Splitboard Line

G3’s all new Scapegoat Carbon Splitboard is a high performance powder board for experienced backcountry riders Vancouver, B.C. (January 2015) - G3, the leading independent backcountry ski and snowboard brand, builds on the success of its Black Sheep Carbon splitboard for 2015, ...read more


G3 Hires The Apex Group Sales Team for Pacific Northwest

Vancouver, British Columbia (January 9, 2014) - G3 Genuine Guide Gear Inc. hired David Gunther and The Apex Group sales team to represent its sales division in the Pacific Northwest. Gunther brings more than 10 years of experience working in the outdoor industry for Patagonia, ...read more

Veltec Adds Cycling Sales Veteran to Rep Force

Media Contact:Craig RandallVerde PR & Consultingcraig@verdepr.com970.764.7474 BOULDER, CO (December 16, 2009) – Veltec Sports, a leading marketer and distributor of some of cycling's best-known brands, announces the addition of Steven Jonsson as its Northern California and ...read more

Osprey Packs Welcomes Kerry McCarthy to Marketing Team

Osprey Packs, Inc., an independent pack company located in the high desert and mountains of Southwestern Colorado, is proud to announce Kerry McCarthy as Osprey's new marketing associate.McCarthy comes to Osprey from the Pacific Northwest and brings a myriad of outdoor experience ...read more

Teko Socks Hires Wasatch Reps as Extended Rocky Mountain Sales Agency

Bozeman, Mont. (July 21, 2011) –Teko Socks announced today the hire of Wasatch Reps for sales representation in the Extended Rocky Mountain region, which includes Utah, N.M., Colo., Wyo., Idaho and Mont. Wasatch Reps is comprised of Sandy Brown, principal, Pete Swenson, ...read more