Frontier Airlines flights into Colo. will feature Walk-EZ™ products

This fall/winter, skiers heading to Colorado on Frontier Airlines will learn about two products that will forever change their skiing experience -- Walk-EZ Revolutions™ and the Ski-Shuttle™.

Boulder, Colo. (September 20, 2006) -- This fall, skiing enthusiasts heading to the mountains of Colorado on Frontier Airlines will learn about two products that will forever change their skiing experience. Walk-EZ, based in Boulder, Colorado, has solved the classic challenge of schlepping ski equipment in clunky ski boots by launching Revolutionsâ„¢ and the Ski-Shuttleâ„¢. Revolutionsâ„¢ ski boot attachments will transform any ski boot on the market making it easier and safer to walk in icy or snowy conditions. And, Walk-EZ Ski-Shuttleâ„¢ allows skiers to literally roll their skis and poles to the lift line. (See more information on Walk-EZ products below).

To spread the good news to the powder-loving population, Walk-EZ products will be featured on Frontier Airline's Wild Blue Yonder (WBY) network throughout the 06/07 Winter Season. The WBY network is an in-flight broadcast, which appears on personal televisions located directly in front of each Frontier Airlines passenger. The Walk-EZ segments will also appear on "Local Color" – a program featuring Colorado businesses and attractions broadcast in over two-dozen hotels reaching 10,000+ guest rooms throughout Denver and Boulder.

“Passengers on Colorado-bound flights are a natural marketing target for us – throughout the winter, millions of people travel to Colorado for ski vacations,” commented Tuesdi Arrotta, Walk-EZ Vice President and Director of Global Marketing. “Skiers of all ages and abilities will appreciate our products, but certainly parents who are looking for ways to stream-line the ‘get-to-the-mountain' process will find our products invaluable,” added Arrotta.

Walk-EZ Products:

Revolutionsâ„¢ are ski boot attachments that make walking in ski boots easier, safer and more comfortable. Revolutions easily secure to the bottom of any brand or model of Alpine ski boot. The rugged tread grips are ideal for walking on icy and snowy terrain or up and down stairs without fear of slipping or falling. The Revolutionsâ„¢ unique curved design improves posture, alignment and balance allowing skiers to get themselves to the lift or lodge more quickly and with less effort.
Revolutionsâ„¢ suggested retail price: $49.95
Kid Walk-EZ Mini-Revsâ„¢ suggested retail price: $29.95

Inspired by rolling luggage that has become essential for modern travel, Walk-EZ Ski-Shuttleâ„¢ allows you to lock down skis and poles then roll your equipment on and off the hill. Designed to fit all ski brands from 50 cm to 200 cm, the Ski-Shuttle also fits onto car racks and easily rolls up and down stairs.

Ski-Shuttleâ„¢ Suggested retail price: $59.95

About Walk-EZ
Boulder, Colorado-based Walk-EZ International is a company dedicated to enhancing the off-hill ski experience. Walk-EZ has designed a complete line of ski solution products for skiers of all ages and abilities to walk faster and safer in ski boots while transporting their skis, poles, helmets and gear much more easily. For more information and retail locations, log onto

About Local Scene TV
Local Scene TV is Denver's exclusive hotel visitor television network. The channel introduces visitors to attractions just outside their hotel room. Local Scene TV also produces "Local Color" a program featuring Colorado businesses and attractions broadcast on Frontier Airlines' Wild Blue Yonder Network.

# # #

Media Contact:
Lori Crabtree
Stanwood & Partners PR
Ph: 307.733.1514


Walk-EZ launches on-snow demo program

Walk-EZ International, based in Boulder, Colorado, has developed a line of ski accessories that takes the hassle out of ski outings and they're planning to show off their products at resorts across the country throughout the ski season. The “Team Walk-EZ Cruisers” will be more

Walk-EZ signs four skiing champions

When Walk-EZ debuted to the snowsports industry last winter at the SIA.06 SnowSports Trade Show, their line of stress-free ski accessories were well received -- once skiers of all levels tried their products, they were hooked. For the upcoming season, Walk-EZ has enlisted four more

Walk-EZ announces new positions, moves offices to Boulder

For Walk-EZ International, a company that strives to make everyone's ski experience stress-free, it makes perfect sense to re-locate your corporate headquarters to Boulder, Colorado – the gateway to some of the country's best skiing. Moving their offices, along with creating an more

Walk-EZ Promotes McCall to Sr Vice Pres

Walk-EZ International, based in Boulder, Colorado, recently announced a change in their internal structure. Bill McCall has been promoted within Walk-EZ International from Director of Promotional Events to Senior Vice President of Global Sales. Drawing upon his twenty-five year more

Walk-EZ™ and Lotus™ of Japan Sign Multi-year Agreement

Walk-EZ™ International and Lotus™ International CO., Ltd. have announced that they have signed a multi year contract which is effective immediately. “Our common goal is to grow the ski industry by fixing the chronic problem of walking in uncomfortable ski boots with our more

Walk-EZ Selects CenterStone Technologies B2B Online Ordering System

For immediate release, Boulder and Denver, Colorado – September 26, 2006. CenterStone Technologies, Inc., an international developer of Web-based sales order management software for manufacturers of apparel, footwear, equipment and accessories, serving the outdoor recreation, more

Walk-EZ™ International Chooses True North Brand Group

HINGHAM, MA- True North Brand Group, known for its out-of-the ordinary efforts to get the attention of the media people, announced today that Denver-based Walk-EZ International has selected True North as its public relations agency of record.True North will assist Walk-EZ to more

Spankin’ New Features, Events, Parties at 2013 SIA Snow Show

An increase in early hotel bookings and booth space commitments plus new events all indicate the 2013 SIA Snow Show (January 31-February 3) is on track for bringing snow sports' largest gathering back to Denver, Colorado. Member-owned and industry-inspired, SnowSports Industries more

Frontier Group's Road Warrior

Is it a sales rep? A tech rep? An inventory manger? Maybe a regional marketing coordinator? Yes! The Frontier Group Road Warrior is all of these. Brands have had people in the field representing them for years; but to our knowledge, never has a Rep Agency invested in a brand more