Freestyle & Shark Brand Kicks Off the New Year in Salt Lake City

Freestyle and Shark Freestyle, the leading action sports watch brands specializing in performance timing, will launch its Spring 2012 collections at Outdoor Retailer.
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FOR IMMEDIATE RELEASE
FREESTYLE & SHARK BRAND WATCHES KICK OFF THE NEW YEAR IN SALT LAKE CITY
THE LEADING ACTION SPORTS WATCH SHOWS OFF AT OUTDOOR RETAILER

Costa Mesa, Calif. – Freestyle and Shark Freestyle, the leading action sports watch brands specializing in performance timing, will launch its spring 2012 collections at Outdoor Retailer Winter Market in Salt Lake City, UT January 19 – 22, 2012.
A total of 18 new styles are included in this season's collections, including highlights below:

KILLER SHARK SKELETON – MAVERICK $65
Introducing the naked truth in 2012. As the name implies – the Killer Shark Skeleton hides nothing and shows off everything. One can't always judge a book by its cover and in this case, Shark couldn't agree more. The Killer Shark Transparent features the new silicon band for superior fit and comfort, and like all Shark Watches, is backed by the Shark Freestyle limited lifetime warranty. Water resistant to 100 Meters H20, Time/date, Dual time, Alarm, Chronograph, Countdown timer, Night vision backlight.

KILLER SHARK TIDE $95
Featuring the style and quality one expects from Shark with the addition of 10 years tide, sunrise and sunset data for 150 beaches worldwide; time/day/date; 1/100's Stopwatch; Dual time; 2 Daily/Weekly Alarms; Timer with countdown-stop, up or repeat; Heat Timer; Hourly Chime; 100 Meters H20. Also upgraded with a comfortable and durable silicone strap. This Shark is the ultimate waterman's watch. Available in Black, Grey, Blue

SHARK GRIND $105
Purposely coated with a matte finish designed to naturally degrade over time, The Grind is more than a watch, it's an extension of one's experiences. Whether it's simple wear and tear from the daily grind or significant degradation from a concrete slam at the skate park, for better or worse, The Grind will reveal the kind of life one lives. Like all Shark Watches, The Grind is backed by a limited lifetime warranty. Water resistant to 50 meters, Durable silicon strap, 3 hand analog movement, Oversized 9 o'clock crown with an etched Shark fin logo, luminous hands. Available in Black, White, Tan, Grey, and Blue

FREESTYLE TROOPER strap - $150, bracelet - $170
As the name implies, The Trooper is one's personal armored cavalry of time keeping. The trusty 3 hand movement with date and boldly styled case will amply assist anyone's day-to-day operations. Like all Freestyle Watches, The Trooper is backed by a limited lifetime warranty and 100 meters water resistance, Mineral glass lens, luminous dial, Black/Stainless Bracelet, Black/Silicone Strap, Blue/Silicone Strap

FREESTYLE PASSAGE strap - $165, bracelet - $175
Inspired by the Jetsetter lifestyle, The Passage embodies what it means to travel in style. The smartly styled dual time analog functionality and magnified compass window will keep everyone on time and on course from departure to destination. Dual 3 hand movements with compass, 100 Meter H20 resistance, Available in Stainless Steel bracelet, Stainless/Black Polyurethane strap and Black IP

GET WIRED!!!
Get plugged directly into the Freestyle time machine at freestyleusa.com/wired…sign up for Freestyle's Digital Monthly Solider newsletter, follow Freestyle on Twitter for updates to your e-mail, IM or cell phone, subscribe to the Freestyle RSS feed become a fan on Facebook, a friend on MySpace, or share a photo on Flickr! The choice is yours and the wires are live, plug yourself in…

ABOUT SHARK BRAND
Founded alongside Freestyle in the early 80's, Shark Brand has since developed its own iconic youth influenced style. Ultimately fueled by energy of the board sports generation, Shark Brand is built upon innovation and durability with a keen eye on the styles and trends of today's youth. Forever inspired by the athletic feats of the sport of kings, Shark Brand supports a growing team of athletes including surfing greats Cory Lopez, Bede Durbidge and Sage Erickson. For more information on Shark Brand visit us at http://sharkbrand.com/

ABOUT FREESTYLE
Since 1981, Freestyle has been the timing leader for outdoor sports enthusiasts. The watch collection includes a full line of high performance and lifestyle choices for men's, and women's at affordable prices. All Freestyle watches are water resistant to 100 meters or more, fortified with Hydro Pushersâ„¢ and backed by a limited lifetime warranty. Tried, Tested and proven the world over.

Media Contact:
SnL Communications: 310-996-0239
Marla White: mwhite@snlc.net
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