Freerider Lorraine Huber Joins Bergans International Athlete Team

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Freerider Lorraine Huber Joins Bergans International Athlete Team

LONGMONT, Colo. – February 12, 2014 - Bergans of Norway today announced Lorraine Huber joins its roster of international athletes. At the age of 34, Huber is a top 10 ranked freeride skier and a true pillar of the skiing community.

As a Bergans athlete, she will be an integral part of Bergans' team of product testers, which ranges from Polar explorers to sport climbers, from telemark skiers to jibbers, and from alpinists to paddlers. Bergans calls the collaboration a perfect match.

Huber joins twenty-one other athletes on Team Bergans, ranging from Polar explorers to sport climbers, from telemark skiers to jibbers, and from alpinists to paddlers.

“Working with a company, as dedicated to its craft as Bergans, is something I have always dreamed of. I knew that they had good products, but now that I am better acquainted with the quality and the craftsmanship, I am really impressed. Bergans always gives 100 percent to anything they do, and I find this immensely appealing,” says Lorraine Huber.

Huber was born and raised a few blocks from a ski lift in Lech, Austria, and started skiing at the age of three. She was already an experienced downhill skier and ski instructor when she discovered the fantastic world of freeride skiing at the age of 18.

Huber has since made a name for herself as one of the world’s top female freeriders. She has claimed a place on the podium in countless competitions over the past ten years and was the overall winner of the Freeride World Qualifier Tour in 2013. She has also demonstrated formidable skills on extreme slopes in several films.

“Lorraine and Bergans are a perfect match. She is both qualified and experienced, and an innovative and expansive thinker. These are qualities we value at Bergans. We are really looking forward to tapping into Lorraine's experience and knowledge,” says Rune Dokken, Bergans Sponsorship Manager.

Huber is particularly excited about women's participation and visibility in sports. She appears in the film Shades of Winter, which is one of the first big ski movies featuring only female skiers. She also arranges ski camps for experienced girl freeriders who want to climb all the way to the top, holds lectures, organizes film festivals, and has a column about life as a freerider in the German freeride magazine Bergstolz.

To learn more about Team Bergans athletes, go to www.bergans.eu/team-bergans, and to learn more about Lorraine Huber, go to her blog at lorrainehuber.com.

To see Huber’s first run at the Freeride World Tour held last month in Chamonix Mont Blanc, France, where she placed third, click here.

Photo: Freerider Lorraine Huber (34) joins Team Bergans. Photographer - Alex Kaiser

ABOUT TEAM BERGANS

Team Bergans are modest, yet, world-class athletes in extreme winter conditions. They are positive people who love wandering through nature and all of her forces. Each athlete has their own talented expression in different parts of the world, and distinguish themselves with their talent, their courage, or their skills. They impress us with indomitable will and perseverance. The team members are often directly involved in the design and development of Bergans products, something that guarantees constant product innovation and improvement.

To learn more about Team Bergans athletes, go to www.bergans.eu/team-bergans.

About Bergans of Norway

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).

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MEDIA CONTACTS:

Bergans USA, LLC

Chip Smith, o: 801.656.0472 x1, c: 801.597.7515, csmith@soarcomm.com

Beth Cochran, c: 406.579.7909, cochran@whatsuppr.com

Bergans of Norway

Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

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