Fox River® Socks Hires Jennifer Whitley as Brand Manager

Fox River, maker of premium performance socks and the famous Original Rockford Red Heel® monkey sock, adds Jennifer Whitley as the new Brand Manager. Whitley brings more than 23 years of industry experience to the 110-year-old sock manufacturer.
Author:
Updated:
Original:

OSAGE, IA — Fox River, maker of premium performance socks and the famous Original Rockford Red Heel® monkey sock, has hired Jennifer Whitley as the new Brand Manager. Whitley brings more than 23 years of outdoor industry experience to the 110-year-old sock manufacturer.

“With more than one hundred years of experience, a variety of styles and markets, Fox River has unmatched expertise in the industry,” said Whitley. “I'm excited to join such a passionate group of people. Fox River has a rich history in the industry. I look forward to add a fresh perspective to this category leader,” she added.

Whitley will be responsible for helping shape the marketing and direction of Fox River's extensive lines of branded socks that include more than 100 styles in the outdoor, work, hunting, military, snow, casual, women's and kids lines. Fox River is known for pioneering the women's-specific fit sock nearly a decade ago and its patented Wick Dry® moisture management system.

Whitley comes to Fox River with extensive outdoor industry experience as a buyer and as a sales representative. Her understanding of a broad range of brands and apparel types will help Whitley identify product trends and buyer interest for the popular sock manufacturer.

“Jennifer's 23 years of industry experience will give us great insight into minds of buyers and consumers, so we can continue to do what we do best — making the best performance socks at a fair price, a promise Fox River was founded on,” said John Lessard, President of Fox River Mills.

Whitley's duties begin immediately and will drive marketing efforts to support the brand's new packaging and winter products releasing in January 2011 that are consistent with the high caliber the industry and consumers have come to expect from the country's oldest sock brand.



More About Fox River
Fox River® is America's original sock brand whose products date back to 1900. Even though they make the famous Original Rockford Red Heel® monkey sock, their socks today aren't your great grandfather's socks. Infused with innovative technologies and more than a century of experience in every stitch, nothing beats these socks for performance and comfort. With clever engineering you can feel, it's no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit www.foxsox.com. Fox River Mills, Inc. is a privately held company made up of 200 of the friendliest folks in Osage, Iowa, that manufactures performance socks.


Notice
Fox River, Original Rockford Red Heel, Wick Dry and FoxSox are trademarks of Fox River Mills, Inc. All rights reserved.

Related

Fox River Socks to Appear at New York Fashion Week

Osage, Iowa — Fox River, maker of premium performance socks and the Original Rockford Red Heel® monkey sock, will appear with Santa Barbara-based Riviera Club Clothing in their appearance at New York Fashion Week on February 11 at the Bowery Hotel. Riviera Club defines casual ...read more

Fox River® to Appear on Travel Channel® Made in America Series

OSAGE, Iowa (Oct. 27, 2011) — Fox River, a leading U.S. manufacturer of outdoor, work, military, snow, sport and lifestyle performance socks since 1900 and maker of the famous Original Rockford Red Heel® Monkey Sock, is scheduled to appear on the new Travel Channel® series, ...read more

Fox River is the Official Sock Sponsor of the All Mountain Demo at OR

If you're headed to the Outdoor Retailer Winter Market in Salt Lake City, be sure to get there early for the All Mountain Demo on Tuesday, January 22. Fox River, maker of premium performance socks, is the official sock sponsor of the demo and will be giving away socks from the ...read more

Fox River® Enhances AXT® Sock Collection for Spring 2012

Updated fit system enhances performance for high intensity workouts and adds versatilityOSAGE, Iowa (Aug. 4, 2011) — Fox River®, a leading U.S. manufacturer of outdoor, sport and workwear performance socks since 1900, is stepping up its game in the trail running and fast ...read more

Expedition 2012 Crew Sport Fox River Socks and Handwear

Fox River, a leading U.S. manufacturer of outdoor, sport and lifestyle performance socks since 1900, is proud to support Expedition 2012, a 70-day paddling trek to raise awareness, funds and in support of the Keewaydin Foundation and Keewaydin Way.Fox River has provided ...read more

Fox River Socks to be featured on Fox Business Network

National Cable TV Production to Spotlight Fox River Socks on its Quality Products and USA Based Manufacturing Heritage Sock Brand to be showcased on Manufacturing Marvels® OSAGE, IA – October 29, 2013 – For more than 113 years, Fox River Socks has been walking a mile in your ...read more

Fox River® Names Michael Mettendorf VP Sales

Fox River, the brand that has proudly made outdoor, snow, work, military, sport and everyday socks in the USA since 1900, has appointed Michael Mettendorf to vice president of sales effective immediately.In his new position, Mettendorf will work closely with Fox River's sales ...read more

Fox River® Adds to Its Popular Snow Series for 2011

Osage, Iowa – Snow enthusiasts have come to depend on Fox River's ski and snowboard socks for decades because of best-in-class construction coupled with unique styling at a fair price. In 2011, Fox River will expand its popular snow series with nine new styles and over 25 new ...read more

Fox River hires Creative Director

Xany Gibson has joined industry-leading hosiery and handwear manufacturer Fox River as creative director.Gibson previously was part of the product development team at Mountain High Hosiery in Sand Diego, CA, creating lines for a variety of casual and athletic programs including ...read more