Fox River® Enhances AXT® Sock Collection for Spring 2012

Fox River®, leading manufacturer of outdoor socks made in the USA since 1900, debuts new Spring/Summer 2012 Adventure Cross Terrain (AXT®) collection geared for trail runners, fast backpackers and adventure racers at ORSM.

Updated fit system enhances performance for high intensity workouts and adds versatility

OSAGE, Iowa (Aug. 4, 2011) — Fox River®, a leading U.S. manufacturer of outdoor, sport and workwear performance socks since 1900, is stepping up its game in the trail running and fast backpacking markets this Spring with the Adventure Cross Terrain (AXT®) Collection.

Ideal for strenuous outdoor activities such as trail running, adventure racing, mountain biking, and backpacking, the AXT collection provides added support like never before. The URfitâ„¢ Personalized Fit System features memory-knit construction, spandex compression zones around the arch and ankle, a unique split-heel spandex support, as well as reinforced zones and a smooth, flat toe seam for durability and comfort.

The AXT collection features Fox River's unique blend of super fine Merino wool and recycled polyester fibers to create a technical sock built for greater durability and enhanced moisture transfer. Fox River's exclusive Wick Dry® technology moves moisture away from the foot in a vapor state, eliminating moisture build-up that can lead to hot spots and blisters, while wool naturally reduces odor and thermoregulates.

Soft, recycled polyester fibers are combined with the added strength of nylon to create a more durable Merino product without excessive bulk or weight. Waffle-knit mesh zones also help repel moisture from the outer layers of the sock to keep adventurers dry and comfortable.

“Fox River has a long-standing history for making high performance, great fitting socks,” said Fox River co-owner, Jeff Lessard. “The AXT collection satisfies the demand of the discerning outdoor customer looking for a long-lasting, hybrid Merino product that can withstand rigorous physical activity. Plus, with the new fit and styling offer today's multi-sport adventurer the flexibility and freedom to go from one activity to the next without missing a step.”

The complete AXT collection will be on display in the Fox River booth (#24044) during the Outdoor Retailer Trade Show in Salt Lake City August 4-7.

Features at a glance - ATX® Trail Series:
• URfit™- Ultimate Response Fit System with memory-knit construction, contoured rib top to eliminate slippage and spandex construction zones for added support
• Waffle-knit mesh panels to repel moisture and reinforced toe and heel zones for added comfort and improved durability
• Split-heel spandex support for stay-put power
• Wick Dry® moisture-management technology
• Lightweight style comprised of 38% nylon, 30% Merino wool, 30% recycled polyester, 2% spandex
• MSRP Unisex Adult $11.99 (ankle, quarter crew); $12.99 (crew)

More About Fox River
Fox River® is America's original sock brand whose products date back to 1900. Even though they make the Famous Original Rockford Red Heel® Monkey Sock, their socks today aren't your great grandfather's socks. With innovative technologies and more than a century of experience knit into every stitch, nothing beats these socks for performance and comfort. Designed using clever engineering you can feel; it's no wonder they're guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit Fox River Mills, Inc. is a family-owned company made up of 200 of the friendliest folks in Osage, Iowa.


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