Former JanSport VP named President of FUL

Frank Fenton, former Vice President Sales of backpack giant, JanSport, a division of VF Outdoor, will take over as President of fūl (, LLC, the active lifestyle division of JALP, LLC.

Immediate Release

Lisa Lilley March 3, 2008
901-842 5364
Immediate Release

Former JanSport Vice President of Sales named
President of fūl, LLC

Memphis, TN March 3, 2008
Frank Fenton, former Vice President Sales of backpack giant, JanSport, a division of VF Outdoor, will take over as President of fūl (, LLC, the active lifestyle division of JALP, LLC.

Fenton managed JanSport's North American Sales of backpacks, luggage, Trans, and collegiate-licensed product from 2001-2008 (achieving record revenue in 2005 and 2006). “I look back with fondness and appreciation at the seven years I provided a leadership role at JanSport. Now, I look forward to working with the talented team at fūl. They offer a fresh approach to the backpack category by combining an edgy look and high-quality fabrics with compelling price points. It will be fun to introduce this formula to consumers.”

At fūl, Frank will be responsible for the management of the fūl and Sol Sport brands, as well as fūl's partnership with NASCAR for all backpacks, travel gear and travel accessories under the brand NASCAR “Powered by fūl.” Fenton will be relocating to Memphis where fūl is headquartered. He can be reached at (901) 842-5364 or


For additional information, please contact Lisa Lilley @ @ 337-319-8636 or call (901) 842-5364


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