Footwear Veterans Join to Create New Sales Agency - True North


SEATTLE, WA -- Co-Founder of Ahnu® Footwear and former VP of Sales, Jenny Fredericks, has teamed up with friend and colleague, Mike Stevens, to form the True North Agency in Seattle. Out of the gate the footwear veterans will represent Ahnu and Hoka One One® in 5 States: WA, OR, ID, MT and AK.

True North is the natural evolution for this pair of industry veterans. They bring a track record of success with their signature passion for sales and relationships at both the key account and Independent levels.

“I’m really looking forward to this next chapter of my career,” said Fredericks. “I get to continue to be a major contributor to the ‘Deckers North’ brands and reduce my travel to spend more time with family. Having Ahnu and HOKA One One in our portfolio gives us two brands with amazing growth potential on the verge of making their mark in the footwear industry. I am also an entrepreneur at heart, so teaming up with Mike to build a business was very appealing to me.”


A longtime Northwest outdoor industry guru and avid runner, Stevens began his career in the footwear industry 17 years ago on the Men’s Shoe floor at Nordstrom. Stevens spent the last 9 years at Waypoint Outdoor, where he was responsible for managing both regional specialty dealers and key accounts in the Northwest for brands such as Keen, Vasque, Arc'teryx, and Klean Kanteen.

“I couldn't be more excited to partner up with Jenny and hit the ground running with both HOKA One One and Ahnu,” said Stevens. “Both of these brands have a very bright future. I personally became a believer of Hoka after I purchased my first pair in 2011. HOKA One One really is the next big thing in running!”

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