Footbalance Taps Diverse Experience of Robinson Outdoor Group to Drive

Footbalance announces a partnership with Robinson Outdoor Group to represent Footbalance sales in the northeast territory of the United States.
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San Diego, CA – May 7, 2012 – Footbalance, an innovator in custom footbed technology, is proud to announce a partnership with Robinson Outdoor Group to represent Footbalance sales in the northeast territory of the United States.

Based in Madison, CT, Robinson Outdoor Group has more than a decade of direct experience in the wintersports, outdoor, athletic, footwear and fashion markets. Robinson also represents Tecnica ski boots, Tecnica footwear, the Original Moon Boots, Bizzard Skis and Powderhorn apparel.



“Robinson Outdoor Group currently works with more than 100 retail partners and continues to grow,” says Footbalance North America’s President and Business Manager Matt Kaplan. “So we have high expectations about how they will ramp up our sales reach and success in the northeast among multiple channels.”

“Footbalance is the perfect addition to our brand portfolio,” says Robinson Outdoor Group owner Nicholas Robinson. “Footbalance is the perfect product to help retailers gain new customers and add profitability to their footwear and wintersports business.”

Robinson Outdoor Group will sell to specialty retail shops that will mold the footbeds in fewer than ten minutes and use the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics.

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment. www.footbalance.comwww.twitter.com/footbalancewww.facebook.com/footbalance

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