Footbalance Partners with Bell Sports to Ramp Up Sales in Ontario

Bell Sports represents high-end products and has added Footbalance to their winning roster

San Diego, CA – Footbalance, an innovator in custom footbed technology, is proud to announce a partnership with Ontario-based rep group Bell Sports Ltd. Covering the Ontario territory, Bell Sports has fostered many solid relationships with major retailers for the past 40 years. Owner Glenn Mackey purchased the company in 1999. Footbalance will join a solid line up of brands represented by Bell Sports including SnowAngel®, Hi-Tec®, Fox River® and Life is good®.

“Bell Sports has the expertise and skills required to penetrate key retail accounts and grow the Footbalance concept throughout the province,” says Footbalance Canadian Director of Sales Christopher Griffin. “Bell Sports has more than 40 years of combined experience in the Canadian ski and outdoor specialty market, and we believe their strategic relationships combined with their expertise in developing new products concepts will elevate awareness of Footbalance in the Ontario market.”

“On the footwear side we work with running accounts, ski accounts, outdoor and just pure footwear accounts. For this reason Footbalance will be a great fit as these are the stores where we will concentrate on placing Foot Balance to start,” says Owner of Bell Sports Glenn Mackay. “Footbalance also provides us the opportunity to bring a unique and different product with a great business approach to dealers. Especially with the poor winter we are having dealers are looking for products that are less weather sensitive and have a focus on making money for the dealer.”

Bell Sports will sell to specialty retail shops that will mold the footbeds in fewer than ten minutes and use the Footbalance Recommendation System (FRS) software to provide a free overview of individual foot mechanics. 

With its North American Headquarters in San Diego, California, Footbalance was developed by a Finnish physiotherapist specializing in podiatric medicine. The system enables the rapid production of fully customized footbeds at retail stores in less than ten minutes. Available for fittings at shops and special events across the US and Canada, Footbalance footbeds support your feet in proper alignment to promote healthy foot function, improving overall body alignment.

Bell Sports Ltd. will professionally represent, sell and service products from reputable companies that provide quality product at a fair market value with an on time delivery record. We remain committed to providing our brands with a TOTAL package of sales and servicing that you need to thrive and grow in the industry. From our top notch sales representatives and facilities right through to our in house servicing team of merchandisers and technical representatives, we will supply your brand with the tools