Follow the Outdoor Industry Rendezvous on Twitter…(Unofficially!)

Outdoor Industry executives can follow the news and happenings at the OIA Rendezvous through the unofficial Twitter feed of Len Cercone of Cercone Brown & Co. (, or daily blog postings at

San Diego, CA (September 28, 2009) -- Beginning today you can follow all the happenings of the Outdoor Industry Rendezvous ( the keyboard of long-time industry communications pro Len Cercone. The founder of Cercone Brown & Co. will provide updates and insights from the frontline of the industry's premier business and networking summit in San Diego. In addition, Cercone will provide daily blog postings at

To follow Cercone, visit

Cercone's firm has been the architect of online, PR and social media marketing programs for such outdoor industry brands as adidas, Orvis, Nalgene, Karhu, K2, Quiksilver, Timberland, Royal Robins, HIND, Sperry Top-Sider and others. The firm has also handled many non-outdoor brands on the vanguard of online and social media marketing, including Hasbro, GMAC Insurance, Castrol GTX, Nantucket Nectars and Beneficial Financial Group.

In fact, the firm has been named a Finalist for the Best Online Campaign 2009 by the prestigious Platinum Awards.

“Twitter is perfect for real-time updates from events, giving folks a quick idea of what's happening, and what they may want to get more information on,” said Cercone. “This is also a way to demonstrate how social media can work for outdoor companies still putting together a comprehensive strategy.”

According to Cercone, social media marketing should include more than Twitter, Facebook and YouTube. It starts with a well-planned targeting and prioritization process, is sustained with strong content, and maintained with a complete monitoring, tracking and reporting system such as Radian6.

To request Cercone Brown's latest whitepaper on social media marketing (to be published next week), send an email to The paper will cover the 7 Most Common Pitfalls of Social Media Marketing and, more importantly, how to avoid them.

About Cercone Brown & Co.
Located in Boston, Massachusetts, Cercone Brown & Co. (CBC) provides branding, advertising, public relations, promotions and social media services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit

Contact: Jenny McClary,, 617-248-0680