Spokane, WA May 15, 2019 – After a 10-year hiatus, Flyshacker Clothing Company is now 2 years strong into a comeback under the direction of one of the co-founders of the brand, Cynthia Hathaway.
One of the benefits of 10 years off is that Flyshacker has never been on Amazon, and prohibits their retailers from third party selling as well. They have also been able to observe from the outside how internet sales in various forms have presented extreme challenges to Outdoor Specialty retail. Major consolidations, mergers and acquisitions, have put quarterly pressure on publicly owned brands forcing them to compete with the very specialty stores that helped them start their businesses. Flyshacker has made the promise to never sell current season product at less than full MSRP to help preserve retailer margins.
Although Flyshacker took time off, Cynthia did not. At the request of Woolrich Inc., she started a children’s line under a license agreement. Sales grew quickly and 2 years later Woolrich bought back the name for the category and hired Cynthia to design their children’s and adult loungewear lines. Since then she has designed and developed a number of other large and small programs in the industry as well as fostered a life outdoors with her family.
Now two years into the relaunch, primarily via the Grassroots Outdoor Alliance, Flyshacker has quickly re-established a nationwide network of authentic outdoor retailers. “Getting back to my original outdoor roots and reconnecting with the most honest retailers in the country has been extremely rewarding and I am very grateful to have this opportunity” says Cynthia Hathaway.
Check out Flyshacker’s New Stop Motion film to Launch Spring 2020 Line
Fall 2019 is well into production and will feature Men’s and Women’s Flannel shirts, their famous flannel lounge pants, as well as a great pre-washed cotton chamois, heavyweight ¼ zip knit Mortimer pullover and their shirt-jac weight wool chamois shirt. Flyshacker will launch their Spring 2020 line at the upcoming Grassroots Outdoor Alliance-Connect show in Knoxville TN, June 9-12. “Our theme this season is Find Your Mellow. And what better way then to get outdoors. Whether you're hiking, camping or sitting around a campfire roasting marshmallows with friends and family, we've got your back”. Come visit us at our GOA booth #203 and try one of our homemade Bacon Bourbon or Espresso marsh”mellows”!
If you are interested in connecting with a regional sales rep or would like to learn more about Flyshacker, please contact Ditta Hamby at Dittahamby@gmail.com.