FloydFest X Anniversary Edition Promises to be Exceptional July 28-31

2011 marks the 10-year anniversary of FloydFest, an event that has become a model for the independent, grassroots, multi-genre family friendly outdoor music festival.

2011 marks the 10-year anniversary of an event that has become a model for the independent, grassroots, multi-genre family friendly outdoor music festival. In the way of marketing imagery, this anniversary edition of FloydFest X, the experience is aptly named.

The “X”, according to spokespersons for the Floyd, Virginia based Production Company, Across-The-Way-Productions, stands for all things ‘X’ (eXcept ‘X-rated’). It is eXponential, that ticket sales for the festival are hovering at 100% over last year, trending to an early sell-out for an event that started in 2002 with 3,000 people on a farm off the scenic Blue Ridge Parkway near Floyd, Virginia.

It is ‘eXtraordinary’ that the aforementioned parkway locale gives the venue a breathtaking beauty. Watching performers on the custom timber framed Dreaming Creek main stage against a backdrop of trees and stars, with not a commercial building or vehicle in sight is a near-spiritual experience for anyone attending.

The 2011 line-up could be called ‘eXtreme’. It’s being touted as the “best of a decade” and includes these performers: Robert Randolph & the Family Band, Old Crow Medicine Show, Grace Potter and the Nocturnals, Taj Mahal, The Tony Rice Unit, The David Grisman Sextet, Peter Rowan's Bluegrass Band, Railroad Earth, North Mississippi All Stars, Sam Bush Band, Hot Tuna Electric and Acoustic, Del McCoury Band, Xavier Rudd, Cyro Baptista & Beat the Donkey, Toubab Krewe, Carolina Chocolate Drops, and many more.

With over one hundred bands showcased on nine uniquely different performance stages and spanning Wednesday through Sunday, it could also be named ‘FloydFest the eXtended version’.

You can’t forget ‘X marks the spot’ - FloydFest X offers as much diversity in the non-musical arena as it does within it. Children are well occupied in a safe and central ‘Children’s Universe’ that features open-mic performances, stage entertainment, waterslide, martial arts workshops, free trapeze lessons, and a gaming tent. Alternative-trending adults (and those just looking for a great massage) will thrill at the array of workshops and variants of therapy from tai chi to qigong. Food offerings range from organic vegetarian to brick oven pizza to gator bites, solar smoothies, homemade doughnuts, local coffee, Virginia wines and craft beer including Magic Hat, Starr Hill and Foothills Brewing. Over 100 regional artisans offer a selection of superior products from handcrafted moccasins to instruments, clothes, jewelry and fine art.

‘EXponential, eXtreme, eXtended, FloydFest X is definitely shaping up to be all that it proclaims- basically the music eXperience of the summer.

Across-the-Way-Productions is extending an invitation to outdoor companies to attend this one-of-a kind event. Marketing staff can receive complimentary passes to come experience firsthand a growing and unique event that could prove to be a valuable investment in the future for their respected brands.

For more information, please visit www.floydfest.com or contact Mandy Gresham at Mandy@darbycommunications.com.


FloydFest Partners with Klean Kanteen® for a Green eXperience

Floyd, VA – FloydFest, the multi-genre music festival celebrating its 10-year anniversary July 28-31, announces today their well-matched partnership with Klean Kanteen, the progenitor of the stainless steel water bottle. FloydFest, which is situated on the pristine and ...read more

AtWP Announces FloydFest 12 Rise & Shine Initial Artist Line-Up

Across-the-Way Productions is thrilled to announce the initial artist line-up to what has become known as the ‘Shangri-La of the East’.Emerging into its 12th year, FloydFest, the premiere music, outdoor, and art festival is wowing fans again with a stellar multi-genre line-up and ...read more

FloydFest Pairs Up with Leading Outdoor Events and Outfitters

Embarking on its twelfth year this July, the Rise & Shine themed FloydFest is slated to be the premiere music, outdoor, and art festival of the Southeast. The event, which is becoming known as the ‘Shangri-La of the East’, is the one-stop vacation destination for the music and ...read more

FloydFest 12 Rise & Shine Announces New Artists & Outdoor Adventures

Across-the-Way Productions is thrilled to announce stellar new additions to the already bursting at the seams artist line-up and array of outdoor adventures for FloydFest 12. Becoming known as the ‘Shangri-La of the East’, FloydFest is set to be the premiere music, outdoor, and ...read more

Across-the-Way Productions Announces Partnership with Darby Comm

Floyd, VA – December 9, 2010 – Across-the-Way Productions (AtWP), producers of FloydFest and Floyd Fandango, family friendly, music festivals in the outdoor hiking and biking Mecca of southwest Virginia, announces today their partnership with Darby Communications. Effective ...read more


Across-the-Way Productions Announces FloydFest 13 - 'Revolutionary' and Initial Artist Roster

For music festivals around the nation, the holiday season represents the prime time of the year to announce summer dates, early-bird ticket prices, and initial performing artist line-ups. This year, FloydFest upping the ante, announcing the festival date and initial artist roster ...read more


FloydFest Readies for Revolution

Floyd, VA - Now less than one month away, FloydFest 13 is gearing up for a truly Revolutionary music festival experience. Taking place July 23rd – 27th on a pristine 80-acre plateau in the heart of the Blue Ridge Mountains, this year’s FloydFest creates the ultimate outdoor ...read more


On the Brink of a Sold-Out Weekend, FloydFest 12 Preps to Offer the Best Experience Yet

Floyd, VA - With just a little over a month remaining, Across-the-Way Productions is working on the final touches of what is slated to be the best FloydFest yet. Themed Rise & Shine, the premiere 4-day outdoor and music event taking place July 25th - 28th in the scenic Blue Ridge ...read more