2011 marks the 10-year anniversary of an event that has become a model for the independent, grassroots, multi-genre family friendly outdoor music festival. In the way of marketing imagery, this anniversary edition of FloydFest X, the experience is aptly named.
The “X”, according to spokespersons for the Floyd, Virginia based Production Company, Across-The-Way-Productions, stands for all things ‘X’ (eXcept ‘X-rated’). It is eXponential, that ticket sales for the festival are hovering at 100% over last year, trending to an early sell-out for an event that started in 2002 with 3,000 people on a farm off the scenic Blue Ridge Parkway near Floyd, Virginia.
It is ‘eXtraordinary’ that the aforementioned parkway locale gives the venue a breathtaking beauty. Watching performers on the custom timber framed Dreaming Creek main stage against a backdrop of trees and stars, with not a commercial building or vehicle in sight is a near-spiritual experience for anyone attending.
The 2011 line-up could be called ‘eXtreme’. It’s being touted as the “best of a decade” and includes these performers: Robert Randolph & the Family Band, Old Crow Medicine Show, Grace Potter and the Nocturnals, Taj Mahal, The Tony Rice Unit, The David Grisman Sextet, Peter Rowan's Bluegrass Band, Railroad Earth, North Mississippi All Stars, Sam Bush Band, Hot Tuna Electric and Acoustic, Del McCoury Band, Xavier Rudd, Cyro Baptista & Beat the Donkey, Toubab Krewe, Carolina Chocolate Drops, and many more.
With over one hundred bands showcased on nine uniquely different performance stages and spanning Wednesday through Sunday, it could also be named ‘FloydFest the eXtended version’.
You can’t forget ‘X marks the spot’ - FloydFest X offers as much diversity in the non-musical arena as it does within it. Children are well occupied in a safe and central ‘Children’s Universe’ that features open-mic performances, stage entertainment, waterslide, martial arts workshops, free trapeze lessons, and a gaming tent. Alternative-trending adults (and those just looking for a great massage) will thrill at the array of workshops and variants of therapy from tai chi to qigong. Food offerings range from organic vegetarian to brick oven pizza to gator bites, solar smoothies, homemade doughnuts, local coffee, Virginia wines and craft beer including Magic Hat, Starr Hill and Foothills Brewing. Over 100 regional artisans offer a selection of superior products from handcrafted moccasins to instruments, clothes, jewelry and fine art.
‘EXponential, eXtreme, eXtended, FloydFest X is definitely shaping up to be all that it proclaims- basically the music eXperience of the summer.
Across-the-Way-Productions is extending an invitation to outdoor companies to attend this one-of-a kind event. Marketing staff can receive complimentary passes to come experience firsthand a growing and unique event that could prove to be a valuable investment in the future for their respected brands.
For more information, please visit www.floydfest.com or contact Mandy Gresham at Mandy@darbycommunications.com.