CARRBORO, N.C. – Fleet Feet Sports, the retail leader in building and supporting thriving local running communities, announces the launch of its “The Power of Running” campaign.
The national marketing initiative, a celebration of all that running together, running for good, running to inspire, and running for fun, does in local communities, kicks off Aug. 1 in all 150 locations and on the brand’s digital store, FleetFeetSports.com.
“We see day in and day out how powerful running is at Fleet Feet Sports through the knowledge, programs, energy, and passion our stores create with and for their local communities,” says Ellen Donahue, director of marketing for Fleet Feet Sports.
“This campaign captures that force and creates a platform for our stores to speak consistently and meaningfully to both current runners and people who may not yet have experienced ‘The Power of Running’ at Fleet Feet Sports.”
Stores will bring the campaign to life utilizing consistent assets and tools supporting the effort, while also incorporating local imagery and messaging. Planned events and campaign pillars include:
- The Power of Running For Good, a nine-weekend charitable effort done in partnership with Nathan Sports, Superfeet, Balega International, adidas, New Balance, Asics, CEP, and Addaday. Stores will collect a portion of the proceeds from the sale of select products and then donate the total sum to a designated local charity.
- Run Happy Power Hour, an exclusive Fleet Feet Sports event created with Brooks Running that asks the question, “Which store can log the highest number of miles together in one hour?”
- Recess Run, an original event, done in partnership with Throwback Fitness, which incorporates elementary school-type games into a new take on the traditional “fun run.”
- The Power of Running to Inspire, a national nomination contest sponsored by Mizuno that will recognize runners and extraordinary community or personal impacts resulting from those runners’ efforts or stories.
“This is an exciting effort that our stores have been preparing for all year,” says Donahue. “They’re ready to launch this to their communities, offer exciting events, reach new customers, and showcase and celebrate all that can be done through local running communities and the stores that support them.”