LOUISVILLE, Colo. - Jan. 29, 2018
Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, announces the dates of its keynote annual trekking event, the Fjällräven Classic, to be held from June 27 through June 29, 2018 in the Colorado Rockies near Fjällräven North America’s home in Colorado. Entering its third year in the United States, this high-altitude trek beckons kindred spirits—a range of experienced hikers to beginner backpackers—and Fjällräven fans from around the world into the backcountry to celebrate the outdoors and the community of like-minded adventurers.
“Since 2005, Fjällräven Classic has been an institution in Sweden. More than 20,000 people have trekked through the Lapland Region in Sweden with Fjällräven. And, we have been humbled by the excitement and growth surrounding Classic USA in its first two years,” says Nathan Dopp, President Fjällräven North America. “This year, we are excited to welcome more trekkers into our backyard and spend a few unforgettable days on the trail with them as a tribe of trekkers.”
The 2018 Fjällräven Classic USA will take trekkers, novice to experienced, through the rugged and dramatic landscapes of the mountains along the Colorado’s Continental Divide. With the goal to encourage and enable individuals to experience the outdoors, trekkers will journey for three days and two nights—carrying everything they need to live in the wilderness, sleeping under the stars and making friendships that transcend the trail. Checkpoints along the route will provide trekkers with foodstuffs, gas for Primus camping stoves, access to first aid, entertainment and additional assistance.
“Fjällräven Classic USA is the perfect opportunity for us to showing Fjällräven’s fans an authentic piece of our brand’s heritage. Fjällräven is rooted in experiences that connect us with the outdoors, and we are excited to continue that tradition at the 2018 Classic USA,” says Joe Prebich, VP of Brand at Fjällräven North America.
In addition to Fjällräven Classic USA taking place June 27–29, 2018 in Colorado, Fjällräven hosts treks around the world, with events in Sweden, Denmark and Hong Kong. For more information about The Fjällräven Classic Global Trekking Series, visit www.fjallraven.com/classic.
Tickets for the 2018 Fjällräven Classic will be available for purchase on March 14, 2018 at http://classic.fjallraven.com/usa/. For more information about Fjällräven, please visit https://www.fjallraven.us.
Please direct media inquiries to Associate PR Director Greg Fitzsimmons at firstname.lastname@example.org.
About Fjällräven: In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside. Today the company has presence in over 30 countries worldwide. For more information, please visit www.fjallraven.us
Contact: Greg Fitzsimmons
970-924-0704, ext 156