FITS Socks Sells Socks to Benefit the OIWC

To celebrate FITS - OIWC Sponsorship celebrates both, with selling discount premier ski socks, with Full Contact Fit TM, at Outdoor Retailer booth #603 from 4-6 p.m. on January 20th, Day two of the show. Donations 100% to OIWC.

FITS Socks Sells Socks to Benefit the Outdoor Industries Women's Coalition
Join FITS for coffee, a chocolate fountain and special sale of the new FITS women's ski sock line at Outdoor Retailer Winter Market, Day 2 from 4-6 p.m.

OR Booth #603
SIA Booth #2464
NIOTA, Tenn., December 12, 2011 — FITS Socks Co. is proud to announce their sponsorship of the Outdoor Industries Women's Coalition (OIWC) in conjunction with the launch of their new women's ski sock line. To celebrate both, FITS, the maker of the best fitting socks available, will sell discount premier ski socks, with Full Contact Fit TM, at Outdoor Retailer booth #603 from 4-6 p.m. on January 20 Day two of the show.

At the booth, FITS will also provide coffee and a decadent chocolate fountain with information clinics on the new socks. One hundred percent (100%)of proceeds from the event sock sales will be donated to OIWC.

FITS new women's ski sock line features the exclusive Full Contact FitTM , delivering a perfect fit every time. The Dynamic Toe Cupâ„¢, combined with the Heel Lockâ„¢ and Full Contact Cuffâ„¢, means no more bunching, hot spots or friction burns. Swaddle your dogs in buttery, super-fine merino wool that won't shift or bind when taking on the steeps, sliding down the hill or seeking the perfect tree for the holidays.

FITS Light SKI and Medium SKI and Women's the Over the Calf, have all the comfort of Full Contact FitTM but with a splash of color and attention to a woman's last and unique foot shape.

The New SKI PRO – and don't let the black fool you – will be the best ski sock you will find on the market this season with Full Contact FitTM and more.

FITS Socks is honored to join the many reputable companies helping to continue the great successes at the OIWC. As a 501(c) 3 non-profit organization, the OIWC is a membership community of professionals in the outdoor, bike and snow sports industries. OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women.

Additional OIWC events include: OIWC will host their new Awards Breakfast on Day Three of Outdoor Retailer, featuring keynote speaker Donna Carpenter, president of Burton Snowboards. The organization will also make the presentation, “Where are the Women? Why Diversity is Good for Business,” Saturday January 21, 7-9 a.m. at the Marriott.

Beth Cochran 406.579.7909

About FITS - Nothing fits like a FITS; that's because no other sock manufacturer has the FITS Full Contact FitTM system that guarantees a perfect fit every time. Full Contact Fit features a dynamic toe cup makes our socks contour to your toes without any extra material, the Heel Lock keeps everything in place and the Full Contact Cuff provides leg hugging control without constriction. The resulting product eliminates hot spots, blisters and bunching up - leaving a perfect fit. Only by trying on a FITS sock will you know the difference...and there is a difference.

Fits socks are made right here in the America. Just about every aspect of our product comes out of our Niota, Tennessee facility. We provide employment for more than 160 local people. Founded in 1902, we are one of the oldest continuously run family mills still in existence. We are proud of our people and they are proud of their product.

Communications Contact: Beth Cochran, or 406.579.7909