FITS Socks Partners with National Park Foundation on New Socks
Inspired by the beauty of the national parks, limited edition socks look great and give back
Niota, TN (March, 2013)—Giving back has never looked so good. Coming out for Fall 2013, FITS Sock Co. and the National Parks Foundation have teamed up to create a special edition National Park inspired sock line that gives a portion of proceeds back to our cherished National Parks. The socks, designed and distributed by FITS Sock Co., integrate the world’s foremost performance sock technology, super fine merino wool, and a brilliant splash of color and style reminiscent of our favorite National Parks.
For generations, American families, adventurer seekers and people of all ages seeking solitude and connection to nature, have sought our National Parks and the vast natural landscapes they preserve. Our National Parks have become an American symbol of wilderness and land conversation that, for many, have inspired a lifetime of outdoor pursuit. “For myself and countless others, the National Parks have been instrumental in fostering an appreciation of nature and a desire to live an active outdoor lifestyle,” said Samantha Bild, Marketing and Design Director at FITS Socks, “FITS new line of National Park inspired socks gives us the opportunity to give back and also to remind us of these special places everyday.”
The new National Park Foundation socks are an extension of FITS’ popular spring 2013 Ultra Light Casual Crew. The new Fall 2013 collection will include four new sock styles inspired by Vintage National Park Posters from Great Smoky Mountains NP, Yellowstone NP, Olympic NP, and Grand Canyon NP.
Although the socks are part of the Ultra Light Casual Crew collection, there’s nothing casual about them. Every sock is packed with ergonomic sewing and patented technology exclusive to FITS. The Ultra Light Casual Crew utilizes a super-fine 18.5 micron merino wool to achieve a soft and luxurious feel that rides very close to the skin to deliver all-day comfort, dryness and happy skin.
About FITS Sock Co.
FITS Sock Co. is a premium sock brand manufactured at the Crescent Sock Mill in Niota TN. Established 110 years ago, Crescent is the oldest family run hosiery mill in the United States. FITS Sock Co. incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS Socks are distributed in over 300 retail outlets around the country and on-line. Contact FITS Sock Co. at 423.435.4145 or at fitssock.com
Public Relations, Purple Orange LLC
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