FITS Socks New Product Picks for Outdoor Retailer

FITS Socks Co., the best FITting sock on the planet is made in America and has expanded new lines for fall 2011. New at OR Winter Market 2011, FITS is showcasing a new SKI Line that will, well, knock your socks off!
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FITS Socks New Product Picks for Outdoor Retailer
Outdoor Retailer, Salt Lake City UT, January, 20-23rd, 2011

SIA SNOW SPORTS SHOW DENVER CO, JAN. 27TH - 30TH 2011
SIA - #766
OR - #BR603

Niota, TN, December 16th, 2010. FITS Socks Co., the best FITting sock on the planet is made in America and has expanded new lines for fall 2011. New at OR Winter Market 2011, FITS is showcasing a new SKI Line that will, well, knock your socks off!

We have listened to serious skiers and have developed four new SKI styles that will flat-out impress everyone from the occasional Weekend Warrior to those who live and breathe the powder. Stop by the Ballroom #BR603 to check out the FITS SKI and other new FITS Hunting, Business, and Performance Running lines. All FITS socks are knit in Niota, Tennessee USA.

FITS Showcase: FITS SKI
The heart of the FITS SKI line is the FITS Ultra Light SKI. If you’re looking for a minimalist’s SKI sock, this is it. We’ve developed the thinnest high-performance Merino Wool ski sock you’ll find. It features ultra-light construction with absolutely no cushioning; a vented instep for breathability and reduced material; and FITS’ signature SculptureKnit ™ leg that conforms to your foot and leg and stays up all day.
All we can say is: “You’re Welcome!”

See image attached. MSRP $19.99

Make no mistake, FITS = Performance



About FITS
FITS Sock Co. develops socks that FIT like no other. We’ve harnessed over 100 years of sock-knitting experience to solve the industry-wide issue of ill-fitting socks. Made from ultra-fine Merino Wool, FITS socks are sculpted to perfectly FIT your foot. The result: No more bunching, slipping, hot spots, or blisters. FITS uses F3 Technology™ to deliver outstanding FIT, FEEL, and FUNCTION. What is F3 Tech™? It is superior knitting that provides remarkable FIT, highest quality materials generating world-class FEEL, and sculpted design for optimal FUNCTION in any situation. We’re spreading the word: FIT = Performance. FITS socks are made in the USA.

Media Contacts:
Beth Cochran, What’s Up PR (406) 579-7909, cochran@whatsuppr.com

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