Fitness Leader Pivotal 5, Inc. Hires Craig Bradley as VP Sales


December 5, 2012 (CHICAGO, IL)– Pivotal 5, an industry leader in wellness and handheld fitness products announces the hiring of Craig Bradley as Vice President of Sales for Fitness Facilities and Specialty Markets. Craig brings over 16 years of global experience in the fitness equipment, health club and fitness programming industries. While leading sales efforts at SCW Fitness Education/Les Mills Midwest and Power Plate, Bradley achieved strong sales growth and exceptional profitability.

“Craig brings long-term relationships, a history of sales team management and a proven record of aggressively growing revenues and distribution,” says Adam Schumacher, President & CEO. “These are all traits which fit the continued growth strategies of Pivotal 5.”

Craig will be responsible for driving the continued momentum of Pivotal 5 brands Natural Fitness, Rejuvenation | Prevent + Perform + Recover and KettleWorx, with a particular focus on expanding revenue and distribution opportunities within fitness facilities and specialty sporting goods retailers.

For more information on Pivotal 5, visit:

About Pivotal 5, Inc.
Pivotal 5, located in Chicago, IL since 2002, is an industry leader and trendsetter in wellness and handheld fitness products. They have built a talented, competitive infrastructure focusing on innovative brand/product development, direct to consumer product supply and retail distribution. Pivotal 5 owns national brands Rejuvenation | Prevent + Perform + Recover, Natural Fitness and KettleWorx while licensing other well-respected fitness brands. Pivotal 5 products can be found at national retailers and online at their respective websites.

Contact: Much and House Public Relations
Sharon House
(323) 965-0852