Fitness Industry Alert: TV News Opportunity Through SGMA

Lights, Camera, Action! Do you want significant television news coverage for your new fitness product or accessory? If so, then please join the Sporting Goods Manufacturers Association (SGMA) on a TV Satellite Media Tour (SMT).

Lights, Camera, Action! Do you want significant television news coverage for your new fitness product or accessory? If so, then please join the Sporting Goods Manufacturers Association (SGMA) on a TV Satellite Media Tour (SMT). It will be held on Thursday, January 10, 2008 – “live” from the Disney's Wide World of Sports Complex at Walt Disney World in central Florida. During an SMT, SGMA will reach the general public through their local (and some national) television morning news programs (seen on ABC, CBS, NBC, FOX, Warner Brothers, and independent affiliates). There will also be some radio interviews. The purpose of this SMT is to utilize the medium of television to communicate information about new and innovative fitness products. In this case, the theme will be “Getting in Shape: What's New in Fitness Products.” During an SMT, SGMA will coordinate “live” interviews (conducted via satellite) between SGMA industry spokesman Mike May and television news programs at local stations around the country. In each interview, there will be “live” product demonstrations – about 7 per interview. Each interview will be, on average, 3–5 minutes in length. As in past SMTs, approximately 18-25 “live” interviews will be conducted with each one showcasing all seven products on display that day. Some of the cities reached by past SMTs include Tampa, Orlando, Atlanta, West Palm Beach, Birmingham, Huntsville, Baltimore, Richmond, Washington, D.C., Philadelphia, Indianapolis, Louisville, Chicago, Cincinnati, Kansas City, Dallas, Houston, Denver, St. Louis, Phoenix, Tucson, San Diego, San Francisco, among others.

For an SMT to be successful, we must only showcase one product per category, so there can only be one treadmill, one elliptical motion trainer, one stationary bike, etc.

There are four advantages of participating in an SMT with SGMA:
1.) Companies/brands reach the consumer through an editorial format, i.e. local news;
2.) Consumers pay attention because it's not a commercial;
3.) SGMA's role as the presenting entity provides additional credibility to the entire segment;
4.) There's interest in fitness in every city in the country, especially in the summer.

SGMA has a successful track record in producing SMTs, as the association has produced seven of them since January of 2003. Participation in this SMT is based on first-come, first-serve basis. There are only seven product exposure opportunities available in this SMT. SGMA expects this SMT will be seen by the general public in at least 18 television markets across the country. The charge to participate in this SMT is $8,000 and this media opportunity is only open to SGMA members.

For more information, please contact SGMA's Mike May (; 561-427-0657 (office); or 561-317-6111 (cell). The SMT registration deadline is: Friday, November 30, 2007.


SGMA on TV: Promoting Fitness Products

SGMA ON TV: PROMOTING FITNESS PRODUCTSSGMA Sends Fitness Message to Consumers in 20+ TV Markets WASHINGTON, D.C. – January 8, 2007 – The airwaves were abuzz with a message about fitness. That's one way to describe what took place on Friday, January 5th when the Sporting Goods more

'On The Air' With SGMA: Talking About Fitness

KISSIMMEE, FLORIDA – January 4, 2007 – Philadelphia, Nashville, Tucson, Baltimore, San Diego, Denver, Phoenix, Tampa, Louisville, and Albuquerque. Those are just a few of the 20+ television markets in the United States which will broadcast the “live” interviews during more

"Live" TV/Radio Coverage Set For SGMA Spring Market

Washington, D.C. - June 6, 2007 - Television and radio stations are focusing their attention on new sports and fitness products. That's one way to describe what will be taking place next week during SGMA Spring Market (June 11-13; Sands Expo & Convention Center; Las Vegas, more

SGMA Plans National Health-through-Fitness Day D.C.

WASHINGTON, D.C. – January 31, 2007 – Regular and affordable physical activity must be a national priority. That message will be delivered to the U.S. Congress in early March by physical educators, concerned members of the sports and fitness industry, and a number of more

SGMA Takes Over Operation of SGMA Spring Market

WASHINGTON, D.C. – August 21, 2007 – The Sporting Goods Manufacturers Association (SGMA) is assuming the day-to-day responsibilities of its trade show by bringing management of the SGMA Spring Market in-house, starting immediately. Plans are now underway for the 2nd Annual more

SGMA Survey Says: Fitness Has National Appeal

SGMA SURVEY SAYS: FITNESS HAS NATIONAL APPEALWASHINGTON, D.C. – July 31, 2006 – At the club, in the water, at home, on a bikepath, or alongside the road. Those are the main venues where millions of Americans are working out in order to get and stay fit. For the complete story more

SGMA’s National Health-Through-Fitness Day Is A Winner

It's no coincidence that obesity rates in the U.S. have been climbing while schools have been eliminating P. E. classes and adults have cut back on physical activity. To help reverse this trend, a delegation of advocates for physical activity traveled to Washington, D.C. this more

Fitness Industry and Retail Represented on Recently Elected SGMA Board

The Sporting Goods Manufacturers Association (SGMA) has appointed four new board members. They are Doug Kelly (President – Russell Athletic), Mitchell Modell (CEO – Modell's Sporting Goods), Bob Puccini (President – Mizuno USA), and Robert Whip (President – Horizon more

SGMA's Industry Leaders Summit: Dynamically On Target

It was back by popular demand and its encore performance was a winner. That short statement summarizes the attitude of those who attended the Sporting Goods Manufacturers Association's (SGMA) 2nd Annual Industry Leaders Summit (ILS) which was held March 5-6 at the U.S. Chamber of more