Fitness EM, LLC Launches New Home Workout Solution

The empower™ Fitness Experience A full – body, time efficient strength training system designed for a woman’s body

SUTTON, MA January 12, 2006 – Fitness EM, LLC, a leader in the women's fitness equipment industry since 1997, is currently introducing a new fitness equipment line under the brand name empower™. These innovative products are designed to meet the strength training needs of today's women and are a well-balanced combination of quality, function and design.

“We are dedicated to meeting the needs of today's active, health conscious women, and want to provide equipment that is not only functional and easy to use, but also aesthetically appealing,” said Donna Savage, president of Fitness EM, LLC. “We have several patented features to make the workout experience unique and more enjoyable, plus we offer 20 minute inspirational follow-along workout routines with each product to inspire women to fit weight bearing exercise into their busy schedules. As a result, we hope that women will find that working out can be an un-intimidating, fun daily routine.”

All empower products are elegantly styled in a rich champagne color with soft elliptical curves and each one is uniquely designed to fold for easy storage.

The empower em40 is our top of the line Home Gym retailing at the very affordable price of $399.99. With women's fitness goals in mind, the empower em40 includes a lower cable system for lower body exercises to tone and tighten the legs, thighs and buttocks. It also has a patented weight cradle for quick and simple resistance changes, a multi-position, easy adjust back rest cushion and vibrant, vinyl dumbbells to make your workout more enjoyable. Included with this home gym is our empower Workout DVD, a 20 minute follow-along strength training workout, plus a 10 minute core workout and a 10 minute yoga relaxation workout as a bonus. Our DVD's are designed and produced by our own fitness consultants, Heather Hawk and Gin Miller (see attached bios as a reference).

The empower em20 is next in the series. This fully equipped dumbbell bench includes a multi position back rest cushion, vibrant vinyl dumbbells and an organizer to store your dumbbells when not using them. This bench folds and locks into position fitting into a two foot square space. The empower em20 retails for $199.99 and also comes with an empower workout DVD.

Our opening price point is the empower em10 Fitness Bench at $129.99. This bench comes fully assembled and folds flat for storage under a bed or in a closet. As with all of our products, the empower em10 comes with an empower workout DVD and a patented, contoured back rest cushion which adjusts to four different positions to target muscles from different angles for maximum results.

empower Fitness Equipment is manufactured by Fitness EM, LLC. Fitness EM also manufactures Danskin Fitness Accessories for Women under an exclusive license from Danskin, Inc. For more information on our company, to find a retailer, or to order the product, visit or call 1-800-704-5561.