First Lite and Leupold Partner for Conservation - SNEWS

First Lite and Leupold Partner for Conservation

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BX-4 Pro Guide HD optics available in First Lite Fusion Camo; 5% of sales to benefit Backcountry Hunters & Anglers

Ketchum, ID - October 3, 2017


As fall hunting season kicks off, First Lite, a brand whose passion for building premium hunting apparel is rivaled only by its commitment to conservation, is proud to announce its partnership with Leupold & Stevens, a leader in the premium optics category and long-time conservation advocate.

Effective immediately, Leupold and First Lite are collaborating to donate 5% of sales from all new Leupold BX-4 Pro Guide HD 10x42 and 12x50 binoculars with First Lite Fusion body armor to Backcountry Hunters & Anglers. The program highlights the brand’s shared commitment toward protecting and conserving America’s public lands for current and future generations of sportsmen and women.

“Like so many of our peers in the industry, including Leupold, we recognize that not only our livelihoods, but our way of life depends on access to public lands to hunt, fish and recreate,” said Ryan Callaghan, First Lite Director of Conservation and Public Relations. “This collaboration is one part of a concerted effort by First Lite to support those in the trenches, like BHA, who are giving a voice to our public lands, waters and wildlife.”

The BX-4 Pro Guide HD’s are built around the Leupold Twilight Management System. The specialized lens coatings allow users to glass longer during the early predawn hours to well past dusk, while an open bridge design and durable aluminum body, wrapped with First Lite’s proven ‘Fusion’ camouflage pattern, is both comfortable to hold and lightweight enough for easy carrying. Completely waterproof, BX-4 models are backed by Leupold’s Full Lifetime Guarantee.

“No other optics company does more for sportsmen’s rights and conservation across the U.S than Leupold & Stevens Inc.,” said Zach Bird, observation product manager for Leupold. “We’re committed to protecting and conserving our nation’s public lands and are honored to team up with First Lite to create an outstanding product with 5% of all proceeds going directly to Backcountry Hunters & Anglers. This partnership is just one of many steps we’re taking to advance this important cause.”

Leupold BX-4 Pro Guide HD binoculars with First Lite Fusion body armor are now available through authorized dealers. For more information on dealers in your area, log onto

About First Lite

Born in the Rockies, at First Lite our mission is to create simple, proven, versatile gear that provides comfort and performance in any situation, while working to promote the pursuit of ethical hunting and stewardship. For more information visit

About Leupold

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, 110-year-old, family-owned company that designs, machines, and assembles riflescopes, mounting systems, and spotting scopes in the U.S.A.

About Backcountry Hunters & Anglers

Backcountry Hunters & Anglers seeks to ensure North America's outdoor heritage of hunting and fishing in a natural setting, through education and work on behalf of wild public lands and waters.




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