FINIS Makes a Splash with Next Generation of Underwater MP3 Players

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Global Leader in Technical Swim Products Debuts the Most Advanced Underwater Music Player that Utilizes Patented Bone Conduction Technology

LIVERMORE, California – November 3, 2015 - FINIS Inc., a worldwide leader in technical swimming innovation, announces the release of the Duo, a sleek, streamlined underwater MP3 player designed to help swimmers find more enjoyment in the pool by allowing them to experience music underwater.

FINIS first emerged on the underwater electronics market in 2005 with their first generation of a waterproof MP3 player, the SwiMP3, which offered a patented and innovative bone conduction audio transmission that sent sound waves through the cheekbones to the inner ear to deliver high quality audio. TIME Magazine called it one of the top sporting goods items of the year. The second-generation music player, The Neptune, progressed on the product technology with increased storage capacity and a more functional design, and earned a Red Dot Design Award in 2013. Now, FINIS innovates again with the Duo, which features a lighter, sleeker design, faster synching and crystal clear audio sound.

 “The Duo is our third underwater MP3 player, and is our best one yet,” said John Mix, CEO of FINIS, Inc. “We focus on bone conduction audio transmission because earbuds are not ideal for underwater due to the inner ear wax produced during swimming. While this wax protects the inner ear, it also prevents sound from fully entering the eardrum. The Duo provides a solution to this problem and offers impeccable sound that makes for a more enjoyable swim experience.”

Featuring a 7-hour rechargeable battery, the capacity to store over 60 hours of playback and a simplified interface that supports MP3 and WMA files (and is fully compatible with iTunes), the Duo is designed to take swimmer’s workouts to the next level of performance. The IPX8 certified player also includes an integrated clip that secures to goggle straps for a comfortable and streamlined fit that will not interrupt the swim stroke.

“It’s no secret that music plays an important role in motivating us to go further and faster and improve our performance in sport,” says Grant Turner, FINIS European Marketing Manager and British Olympian. “I love using the Duo on those long aerobic swimming workouts because I can push it to the limit and before I know it, I’ve completed a 6km workout.”

The Duo is available in two colors and will be available online and in stores on Tuesday, November 3. For more information visit www.FINISinc.com.

About FINIS, Inc.

John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water. wwwfinisinc.com

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Joanna Murphy

SMACK! Media

617-901-9329

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Nicole Smith

SMACK! Media

(909) 641-4510

Joanna@smackmedia.com

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