ESSEX, VT—Patagonia, Arcteryx, Isis, Prana: to the active woman looking for athletic, technical clothing on the fashion cutting edge, these brands are household words. Rock climbers, yoga enthusiasts, trail runners, backcountry skiers all have at least one staple of active wear that they reach for first and couldn’t do without in their wardrobes. That is, until they’re pregnant. Then, inexplicably, their options for fashion forward technical maternity wear dwindle virtually to zero.
It’s a problem that Stephanie Teleen ran into first hand when she became pregnant, and one that she immediately saw as a business opportunity. “The chance to create a line of active, athletic maternity wear that wouldn’t require pregnant women to compromise on performance, style or comfort jumped right out at me. I just couldn’t believe that no one was effectively serving this market.” In fact, it wasn’t until Stephanie completed a thorough market research assessment as part of her business plan that she became truly convinced that no company was filling this niche. Twenty-four months after her epiphany, Jakfish was born.
Today, Jakfish offers a complete line of active maternity wear, with twelve new styles debuting in 2009. True to Stephanie’s vision, every item in the collection offers state-of-the-art performance, style and comfort. Each piece was designed to move seamlessly from Pilates class, to that quick stop of at the Whole Foods Market, then on to the local coffee shop for a meet-up with friends. Stylish features such as top quality YKK coil zippers, hidden zippered gussets, reinforcements in all the right stress points and none of the wrong ones, subtle contrasting color schemes, and thoughtful small details like whimsical custom zipper pulls, make the Jakfish collection familiar territory to women accustomed to no-compromise athletic wear. Everything is hand-made in Vermont from Polartec’s latest technical fabrics, and in 2008, the Jakfish collection won Polartec’s APEX Award for Excellence, along with such high profile brands as Arcteryx, Marmot, Patagonia and The North Face.
To find a Jakfish retailer, and browse the complete collection, go to www.jakfish.com. Finally, fashionable, technical, athletic wear for the pregnant woman who has more than enough bows and flowers in her maternity closet!
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Jakfish, founded in 2007, provides maternity wear geared towards women who want to maintain an active and athletic lifestyle throughout their pregnancy. The high-performance fabrics and innovative style of the clothing offer women comfort and versatility for a wide range of exercise and activity. For more information or to locate a retailer visit www.jakfish.com.