Filson Adds To Conservation Alliance Legacy Fund - SNEWS

Filson Adds To Conservation Alliance Legacy Fund

Heritage Outdoor Retailer Commits $25,000 To Endowment Fund For Conservation Alliance.
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Filson, a leading outfitter for hunting, fishing
and outdoor enthusiasts, has committed $25,000 to The Conservation Alliance Legacy Fund, which the company will raise through proceeds from its annual "Seconds Sale," held at the company's Seattle distribution center. With
Filson's gift, The Conservation Alliance has raised nearly $2.7 million in
contributions and commitments. That total includes $800,000 raised after
the campaign was announced at the January Outdoor Retailer Winter Market.

"We have seen the outstanding results of The Conservation Alliance's work to protect and preserve natural wildlife habitats in every corner of our country and are indebted to them for their relentless commitment," said Filson CEO Bill Kulczycki. "Given that Filson's over 100-year heritage is rooted in the outdoors, we see it as one of our primary responsibilities to also serve as stewards for a healthy environment."

The Conservation Alliance Legacy Fund is an endowment that, once fully funded, will provide a permanent source of operational funding for the
organization. The Alliance launched the campaign in January with $1.9 million in initial commitments from The North Face, REI, Merrell, Dansko, Patagonia, CamelBak, and former board president Menno van Wyk.

Since January, additional commitments have come in from Eastern Mountain Sports ($500,000), Tom and Sonya Campion ($100,000), Black Diamond Equipment, Ltd. ($50,000), Waypoint Outdoor ($10,000), The Forest Group ($5,000), Kirk Richardson ($5,000), and the Gracie Charitable Foundation($25,500).

"We are honored to have Filson's support for the Legacy Fund," said John Sterling, Executive Director of The Conservation Alliance. "Conservation first took root in the U.S. because hunters and anglers recognized that healthy habitat meant healthy fish and game populations. With this gift, Filson is carrying on that tradition of protecting wild lands and rivers
where fish and wildlife thrive."

The Conservation Alliance will continue to meet with member companies to solicit contributions to the Legacy Fund. At the same time, the Alliance
encourages individuals in the outdoor industry to make gifts.

"With roughly $800,000 to go toward reaching our goal, we plan to pull out all the stops," said Sterling. "The Conservation Alliance is a community of companies and individuals, and we want everyone to play a role in ensuring
our future."

For more information on The Conservation Alliance Legacy Fund, see
www.conservationalliance.com/legacy.


About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and
their efforts to protect wild places where outdoor enthusiasts recreate.Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $6.5 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; 26 dams have either been stopped or removed; and the group helped preserve access to more than 16,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Filson:
Filson, a leading outfitter for outdoor enthusiasts, is committed to providing the highest performance apparel that stands up to the toughest
conditions. The company's 111 year legacy is built upon its reputation for honesty, quality and durability. The brand's tough yet comfortable outdoor clothing is a favorite among hunters and fishermen, engineers and explorers, mariners and miners, and anyone who has a passion for the outdoors. Renowned for proprietary fabrics such as heavyweight Tin Cloth and warm, rugged Mackinaw Wool, Filson's quality apparel and accessories have made it a trans-generational brand. The company's flagship retail store is located
in Seattle, Washington, where the company is headquartered, and another retail store is located in Denver, Colorado. For information or a free
catalog, call #800-624-0201 or visit www.filson.com.

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