YETI Coolers Launches New Website Featuring Content From Well-Known Writers and Filmmakers


June 25, 2014 (Austin, TX) – YETI Coolers, manufacturers of premium coolers for serious outdoor enthusiasts, launches a new website that combines unique branding and ease of commerce to improve the user experience on all desktop and mobile devices. The new features entertaining and informative articles and videos, in addition to hosting the brand’s viral classics such as Grizzly Bear vs. YETIand 500 Pound Man vs. YETI.

“Whether our website visitors are in a deer stand, in a boat miles off shore, or at work, they’ll have a great experience at,” says Sara Kenton, director of ecommerce. “The website’s responsive design is optimized for mobile and tablets, making it easier than ever before to find the cooler that’s right for the end uses of our consumers.” makes it easier for consumers to select the best cooler to fit their needs and understand the features and benefits unique to a YETI. For example, a new page titled Our Technology provides detailed product specifications and 360° product views to educate consumers on each model's specific features. In addition, customers can view user-submitted ratings and reviews on each individual product page. Social media savvy consumers can use their Facebook login for a faster checkout and share their purchase with friends. will host category-leading content including feature films from well-known filmmakers Jeff Simpson and Mark Seacat and writer Eddie Nickens, among others. The Field Notes blog features interviews with YETI ambassadors, informational articles for the avid outdoorsman and entertaining stories from the YETI tribe. YETI is highly regarded for its superior coolers and now has a website that matches its product quality and functionality.

About YETI Coolers
Wildly Stronger! Keep Ice Longer! Whether you’re a hunter, fisherman, outdoorsman, camper, or tailgater, demand more from your cooler. For more on the company and its full line of products and accessories, visit And, don’t miss the video of a Grizzly attacking a YETI Cooler!



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