FabricLink Network (FLN) Hires Rummel Media Connections for 2016


FabricLink Network (FLN) Hires Rummel Media Connections for 2016

Tarzana, CA. December 2, 2015 – The FabricLink Network (FLN) will make its working relationship with veteran Outdoor Industry professional Kristi Rummel official on January 1, 2016. Rummel is President of Rummel Media Connections, a marketing, consulting and business development firm. Celebrating its 20th year on the internet, FLN launched its newly redesigned FabricLink.com website in November 2015. Rummel will be a strategic partner for the new growth structure and services provided by FLN Network. 

FLN now offers three new promotional platforms for textile suppliers and manufacturers to reach consumers: Brand Recognition, Innovative Discoveries and FabricWorks, which together focus on brand identification, buying tips, product education, and promoting finished products to the consumer. Besides its value to the industry and its customers, the FLN is also a great resource for product developers, designers and merchandisers.


With close to 30 years in publishing, marketing and media sales, Rummel has devoted the last 24 years to specializing in the Outdoor Industry; serving on various boards, organizing major events, bringing in keynote speakers, and increasing awareness of getting youth outdoors and more diversity in our industry. Rummel offers invaluable industry experience to FabricLink’s 2016 expansion goals. Together with her husband Craig King and a national sales team, Rummel will ensure enhanced representation of the FabricLink brand on a global scale. 

Rummel Media Connections brings a wealth of knowledge to FNL, “I (Rummel) have had the pleasure of working with many suppliers over the years in our industry on behalf of Sierra Media, OIA Eco-Working Group, OIWC and the Outdoor Foundation – I look forward to increasing RMC’s footprint in the digital space and in the B2B side of our industry. The partnership will be beneficial for all of my clients, creating new connections from both the consumer and trade side of the outdoor industry.”

Rummel shares her enthusiasm, "I am very proud and excited to be working alongside industry leaders, Kathy and Tom Swantko, true visionaries and leaders in the Outdoor Industry," cites Rummel. "FabricLink Network's reputation has been exceptional for our industry---Current FabricLink Network partners that we have spoken with are going to be even more pleased with the newly redesigned FabricLink.com and its crossover from the supplier side, enabling consumers to learn about product innovations and enabling the purchase of their manufactured brands."

FabricLink’s loyal clients also share their excitement regarding their partnership with the FLN. David Parkes, president of Concept III states, “We enjoy working with the FLN very much and respect the association that has been given to CIII over the years. Thank you for all your support and help. You know how much we value it. Keep up the good work!” Shannon Walton, PR and Marketing Manager for Schoeller Textile USA, agrees by saying, “FLN has one of the best click through rates - 40%, and it reaches our key targets - designers, brands and other textile innovators. Thank you so much for all the hard work you do. Your insight and comprehension of the supply side of the industries you reach is unique. We do very much appreciate our partnership that began more than a decade ago!” 

In addition to FabricLink, Kristi also provides business, sales and marketing leadership for such varied magazines as Sierra Media and Discover. Rummel also is a long time member/supporter of the Outdoor Industry Association, Outdoor Industry Women’s Coalition, The Conservation Alliance, and the Adventure Travel and Trade Association. Kristi was a founding member of the OIA’s Eco Working Group and Paddle Advisory Council. She also recently served on the Choose Outdoors Board of Directors.

Rummel Media Connections

RMC produces and directs business development services for new and expanding media brands. With a concentration on sales, capital improvement and marketing strategies, building a foundation for long-term sustainability and profit. Specialties include print/digital publications, non-profit organizations, outdoor, tourism, natural products and thought leaders. Partners Include – FabricLink, Sierra Media, Discover Media, Audience Innovation, and The Outdoor Industry Association's charitable arm - the Outdoor Foundation. 

Rummel Media Connections: kristi@rummelmedia.com

p.608-435-6220,c.608-333-5041, f.608-435-6230

FabricLink Network

FabricLink.com and TheTechnicalCenter.com are online textile resources, which make up the FabricLink Network. FabricLink.com (trade-to-consumer) and TheTechnicalCenter.com (trade-to-trade) provide information about new products and marketing opportunities for specialty textiles, textile-based products and services. The two sites offer valuable educational content and technical information, new releases on innovations, fabric descriptions, usage and care, supplier history, and key contacts. The Searchable indexes make the FabricLink Network websites the go-to resource for textile developers, fashion designers, and researchers. In addition, the Network offers effective platforms for all companies to reach other businesses within the supply chain and the consumer. "Like" FabricLink on Facebook or visit Fabriclink.com to learn more about all types of fabrics.

Kathy Swantko can be reached at (818) 345-7501, or at kgswantko@fabriclink.com. Communications Contact: Beth Cochran at mailto:bethcochran@whatsuppr.com or (406) 579-7909.