EZ•Fit Named Official Insole of NASTAR National Championships

EZ•Fit by Masterfit Enterprises, the world’s only cut-to-fit insole that auto-adapts to the wearer’s arch and heel shape, has been named the Official Insole of the Nature Valley NASTAR National Championships.

Winter Park, CO—EZ•Fit by Masterfit Enterprises, the world's only cut-to-fit insole that auto-adapts to the wearer's arch and heel shape, has been named the Official Insole of the Nature Valley NASTAR National Championships. The world's largest recreational alpine ski racing program, the NASTAR championships will be held at Winter Park, CO March 22-April 1.

More than 1,300 competitors and guests will gather at Winter Park for the Olympic style event which includes individual, family, team and pro-am competitions involving current and former U.S Ski Team members. EZ•Fit insoles will be awarded to all third place finishers in the various events. In addition, all event attendees will receive a $5/pr. discount coupon to purchase EZ•Fit insoles.

“We welcome Masterfit and EZ•Fit into the NASTAR family,” said NASTAR Executive Director Johnny Alamo. “It's a natural tie-in. A great fitting boot is crucial when it comes to ski race performance and it all starts with the platform you're standing on. ”

“Our roots are deep in the alpine skiing arena and specifically alpine ski boots so this is a great association for us,” said Masterfit CEO Steve Cohen. The former editor of Ski Magazine (where NASTAR was founded), Cohen is credited with creating the first-ever on-hill boot testing program in 1988 along with Masterfit co-founder Jeff Rich. “And I still treasure the NASTAR medals I've earned personally over the years. They are up on my office bulletin board with all the ski area pins I've collected.”

Masterfit Enterprises is the maker of Instaprint, Zapz and EZ•Fit insoles. They are also the operators of Masterfit University, the snowsports industry's bootfitter training centers and America's Best Bootfitters, an organization of leading bootfitting shops across the U.S.

Media Contact | Denny,inK | Eric Henderson | erichende@me.com |


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