Expresso Fitness Announces New VP of Operations

Expresso Fitness, the leading supplier of interactive cardio fitness systems, today announced the appointment of Paul Negus to Vice President of Operations.
Author:
Updated:
Original:

SUNNYVALE, Calif., April 12 -- Expresso Fitness, the leading supplier of interactive cardio fitness systems, today announced the appointment of Paul Negus to Vice President of Operations. Paul joins Expresso with over two decades of operations experience for start-ups and multinational corporations in the US, UK and Asia.

In this newly created position, Paul will be responsible for overseeing domestic and international operations, with tasks including increasing manufacturing volume, reducing cycle times, reducing costs and continuing to improve quality. "Paul will help Expresso to address our rapid production growth requirements," says Brian Button, CEO of Expresso Fitness. "We were looking for someone with rich experience in production outsourcing to Asia -- Paul brings that. He also brings strong general management skills which Expresso needs for the next phase of our business."

Prior to Expresso, Paul served as VP of Worldwide Operations for Avanex Corporation, where he developed and implemented a post-merger outsourcing strategy, saving the Company $15 million. As GM/VP of Operations at IOA Corporation, Paul orchestrated the Company's acquisition to minimize investor loss, returning $7 million to investors. Earlier in his career he held a variety of Engineering and Operations roles at Sun Microsystems. While at the company, he joined a group of senior executives to launch a new contract manufacturing firm in Asia, growing revenue to over $100 million in less than one year.

Paul is a graduate of the Royal Military Academy Sandhurst, UK, and served as a Captain in the Corps of Engineers.

"The team at Expresso has done a great job of penetrating a very traditional, hardware-focused market with the latest technologies," said Negus. "The new S2 is an exciting and innovative system. I am looking forward to working with this team to reach operational excellence and high levels of customer satisfaction."

About Expresso Fitness

Sunnyvale, CA-based Expresso Fitness was founded in 2003 with the mission of satisfying an exerciser's need for an engaging and effective cardiovascular fitness experience. The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, virtual reality-enhanced cardio fitness systems and revenue-generating customer services. Bringing together virtual reality, stationary bike equipment and personalization tools into single, commercial-grade cycling systems, Expresso's first line of products are revolutionizing indoor exercise. www.expressofitness.com

About Sierra Ventures

Sierra Ventures, founded in 1982, is a privately held venture capital firm focused on investments across all areas of the Information Technology sector from semiconductors to enterprise software. Sierra Ventures has managed nine venture capital partnerships and currently has more than $1.5 billion of capital under management. Some of the firm's investments include 360Commerce (acquired by Oracle), Active Software (acquired by WebMethods), AmeriGroup (AGP), Centex (acquired by WorldCom), ConvergeNet (acquired by Dell), FatBrain (acquired by Barnes & Noble), Frontbridge (acquired by Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage), Intuit (INTU), Micromuse (acquired by IBM), OnAssignment (ASGN), OnLink (acquired by Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), Sychip (acquired by Murata Manufacturing) and Teradata (acquired by NCR). www.sierraventures.com

About Enterprise Partners Venture Capital

Enterprise Partners Venture Capital was founded in 1985 and is the largest venture firm headquartered in Southern California with more than $1.1 billion in capital under management. The firm focuses on investments in wireless technologies, digital media, software, semiconductors and the life sciences. www.epvc.com

Related

Fitness Industry Luminary Joins Expresso Board of Directors

Sunnyvale, Calif. -- Expresso Fitness, the leading supplier of interactive cardio fitness systems, today announced that Bill Potts has joined the Companyís Board of Directors. Bill served as President of Precor for 14 years, building it from a small focused company in 1986 to ...read more

Expresso Fitness Lures Industry Veteran for Key Account Role

Sunnyvale, Calif. – Expresso Fitness, the leading supplier of interactive cardio fitness systems, announced that Jeff Thomas has joined the Company in the newly created role: Director of Key Accounts. Jeff joins Expresso with over 17 years in the fitness industry, most recently ...read more

Expresso Fitness® Launches New S2u™ Bike

Sunnyvale, Calif. – October 9, 2007 – Fitness facilities now have an even easier way to stand out as Expresso Fitness®, the leading supplier of interactive cardio fitness systems, today announced the launch of its newest virtual reality-enhanced stationary bike, the S2u™. ...read more

Interactive Fitness Holdings acquires Expresso Fitness’ assets and intellectual property

Sunnyvale, Calif. (November 10, 2009) – Interactive Fitness Holdings® (“IFH”), announced that it had acquired the assets and intellectual property of Expresso Fitness as part of a larger strategy to acquire, organize and deliver a wide range of interactive fitness solutions to ...read more

Expresso Fitness Launches New Generation of Web-Enabled Cardio Bikes

SUNNYVALE, Calif., Oct. 16 -- Expresso Fitness(R), the leading supplier and developer of interactive cardio fitness systems, today announced the launch of their third generation of upright bikes (the S3u(TM)) and second generation of recumbent bikes (S3r(TM)). In keeping with ...read more

Life Fitness names VP of Global Supply Chain

Schiller Park, Ill. (Sept 8, 2008) – Gary Hirschel has been promoted to vice president of global supply chain for Life Fitness. Previously Hirschel held leadership positions within the company for the international business unit. Hirschel will be replacing Tim Wild, who has ...read more

Fitness Showrooms names VP of commercial sales

Fitness Showrooms has hired Bill McGinley as Vice President of Commercial Sales to build and manage the commercial sales team. He will also play a crucial role in the advancement of a national distribution channel both flagship showrooms and dealers for Hudson Steel Company, the ...read more

ExpressoFitness.jpg

Expresso Fitness reports 'financial hiccup,' closes doors for now

After seven years as a leader in virtual reality cardio fitness systems, Expresso Fitness has contacted its dealers saying it is going through a "close-down process" and 100 people have been let go or furloughed in the last month. The home page of the company's website reported ...read more

HealthStyles Announces the Addition of Expresso Bikes to Qi Kinesis

Denver, CO – [03/21/08] HealthStyles Exercise Equipment is proud to Announce the addition of the new and innovative Expresso Fitness bikes into the Qi Kinesis Athletic Club of Denver. HealthStyles Exercise Equipment Commercial Product Division has added another exclusive ...read more