EXOTAC Set to Light Up 2011 ORSM New Products Pavilion

Hot new player makes its debut at the 2011 Outdoor Retailer Summer Market with an innovative product selection of firestarters, waterproof fire solutions, and other smart camp accessories.
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(Buford, GA) – EXOTAC, the hottest new player in the design and manufacturing of high-quality outdoor gear, is proud to make its debut at the 2011 Outdoor Retailer Summer Market with an innovative product selection of firestarters, waterproof fire solutions, and other smart camp accessories.

An independently owned business based in Buford, Georgia, Exotac was started in 2010 by Purdue Engineering graduate, Rob Falkenhayn, who's passion for all things man and earth made has resulted in an impressively functional and aesthetic product collection. Melding a penchant for sleek, sexy design with a dedication to creating the highest-quality products, the core of Exotac is in its engineering.

“Exotac is what happens when engineers and guys-who-love-the-outdoors are combined,” said Rob Falkenhayn, founder and president. “All of the products we've designed have been self mandated in our quest to have the best gear out there that works when you need it to. So we combined some metal with a little dirt and the rest is history!“

One of the company's marquee products is its nanoSTRIKER – a compact ferrocerium and tungsten carbide firestarter.

Sparing no expense and making absolutely no compromises when it came to product design and manufacturing quality. Falkenhayn set out to create a product that was high quality, ultra-small in size and completely self-contained, and the nanoSTRIKER is the result. Sacrificing neither form nor function, its unique all-in-one design puts all the tools you need to start a fire into one tiny package and at the end of the day, this little tool can be collapsed and returned to key-chain ballast duty.

“One of the best features of the nanoSTRIKER is its compactness,” said Falkenhayn. “You really can take it with you anywhere and know that you'll be able to ease your worries if you find yourself without fire, lost in the woods or simply need to light your camping stove.”

To see a demo of the nanoSTRIKER and the rest of the Exotac product collection, please stop by Exotac in the Outdoor Retailer New Products Pavilion Booth #PV339

For more information on the company, please visit www.exotac.com

Media Contact:
Deidre Norman / Denny, ink. / deidrenorman@gmail.com / 307.200.6001

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