ExOfficio Selects Share Your Story Contest Winner - SNEWS

ExOfficio Selects Share Your Story Contest Winner

ExOfficio announced that North Cove Outfitters of Old Saybrook, CT has won its Share Your Story contest. North Cove Outfitters will receive $1,000 in co-operative advertising funds from ExOfficio to be used in 2008.
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January 8, 2008: Tukwila, WA – ExOfficio, a leading maker of outdoor and adventure travel apparel, announced that North Cove Outfitters of Old Saybrook, CT has won its Share Your Story contest that was launched at the Outdoor Retailer Summer Market last August. North Cove Outfitters will receive $1,000 in co-operative advertising funds from ExOfficio to be used in 2008.

The winning story – “Picture the Possibilities with ExOfficio” – was written by Karen Lipeika, Director of Marketing, North Cove Outfitters. She shared her experiences paddling in the Adirondack Wildlife Park and how ExOfficio gives her the comfort she needs to enjoy her outdoor adventures.

“Our Share Your Story contest was a great kick-off for the ExOfficio Story Acquisition campaign that we will be further developing and enhancing over the coming years,” said Chris Lowe, National Sales Manager, ExOfficio.

ExOfficio is in the process of building an online community at www.exoadventures.com where people can connect and share their travel experiences and product reviews. Future enhancements to the site will include travel resources and the hosting of several travel blogs to help inform and inspire worldly exploration.

“We believe that travel is not only where you go, but how your journeys shape you.” said Steve Bendzak, General Manager, ExOfficio. “Travelers love to share their stories and as an adventure travel apparel company, we want to hear them and know how their apparel performed.”

About ExOfficio
ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations including World Concern, Medical Teams International and the America Wildlife Foundation, among others. For more information visit www.exofficio.com.

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