ExerciseTV and New Balance launch nbfits.com -- new online community for fitness enthusiasts - SNEWS

ExerciseTV and New Balance launch nbfits.com -- new online community for fitness enthusiasts

New Website Offers Free, Interactive Fitness Tracking Systems Allowing Users to Chart Their Fitness Progress Over Time, Interact with Other Fitness Buffs, and Access Exercise Tips and Workouts With ExerciseTV's Team of World Class Trainers.
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Just in time for New Year's
fitness resolutions, ExerciseTV, the first comprehensive on-demand network
dedicated to fitness, sports training and motivational programming, and New
Balance, a leading global athletic brand, announce the launch of
www.NBFITS.com, the ultimate free, online fitness information tracking
system.

Created jointly by ExerciseTV and New Balance, the new website was
developed to motivate and inspire fitness enthusiasts. NBFITS tracks and
compares a user's results, promotes teamwork and competition, and helps
users achieve their individual fitness goals.

Through NBFITS.com's proprietary fitness tracking system, fitness
enthusiasts can:

* chart their own fitness progress over time-for instance, comparing
their distances run and charting minutes per mile;

* enjoy exclusive access to an extensive bank of free ExerciseTV
workout videos featuring renowned fitness trainers offering tips and
workouts tailored to building muscles, building strength, getting back in
shape; increasing flexibility; mini workouts; stress relief; toned abs; and
weight loss;

* participate in an enthusiastic online community, forming training
partner groups through which fellow fitness buffs can benchmark against
each other and offer encouragement and friendly competition.

New Balance is the exclusive performance footwear and apparel sponsor of
ExerciseTV, which offers consumers unprecedented access to the world's
leading fitness videos/DVD's 24 hours a day, seven days a week on video on
demand. ExerciseTV viewers can use the service's DVD-like functionality to
work out at their own pace in the privacy and comfort of their own homes.
ExerciseTV currently offers more than 200 on-demand workouts in categories
including: Pilates, yoga, cardio, quick workouts, abs, kids' fitness,
sculpting and toning, dancing, walking, workouts for men, and pre- and
post-natal fitness.


About ExerciseTV
ExerciseTV is a multi-platform, on-demand media company dedicated to
fitness, motivational programming and sports training. The video-on-demand
(VOD) television network, which launched in January 2006, is currently
available in more than 23 million homes in the United States via Comcast,
Time Warner Cable, Cox Communications and Bresnan Communications.
ExerciseTV is the first VOD network to offer advertisers the opportunity to
seamlessly integrate their messages into the network's programming. Online,
www.exercisetv.tv is the premiere destination where hundreds of titles from
the world's best fitness professionals can be downloaded for use on a
personal computer or portable device. ExerciseTV was founded by Jake
Steinfeld of "Body by Jake," and developed by Comcast Corporation (Nasdaq:
CMCSA, CMCSK), the nation's leading provider of cable, entertainment and
communications products and services. ExerciseTV is managed by Comcast,
with New Balance Athletic Shoe, Inc., and Time Warner Cable acting as
additional equity partners. For more information, please visit
www.exercisetv.tv.

About New Balance
New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 2,800 people around the globe, and
in 2006 reported worldwide sales of $1.55 billion. For more information
please visit www.newbalance.com.
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