Exel Appoints Continental Divide to Represent Rockies


Burlington, VT – August 31, 2006 Exel Sports NA announced today the appointment of a new sales agency for the Rocky Mountain Region area covering Colorado, Utah, New Mexico and Wyoming. Continental Divide Sports, headed by Mark Muggleton, will represent all product categories of the Exel brand – Cross-country, Alpine, Nordic Walking, and Trekking. Mark has two associates assisting him in the territory -- Erik Hvoslef and Kevin Stefani. Mark will cover the Northern Colorado and Wyoming; Eric will cover Southern Colorado and New Mexico, and Kevin will represent Utah. Currently, the Continental Divide Agency represents Danner, LaCrosse, Brunton, and Alps Mountaineering.

“We are pleased that the Continental Divide will be representing the Exel brand in this region. With their experience and focus on the outdoor industry, we are confident that the Exel brand presence will strengthen in this market” says Dave Michael, Exel Sports NA Winter Sales Manager.

About Exel Sports NA
Exel Sports NA handles marketing, sales, logistics and product development of Exel Oyj's consumer products (cross-country, alpine and Nordic Walking poles) in North America. Exel Sports NA is a fully owned subsidiary of the parent company Exel Oyj. International operations account for some 80% of the Group's net sales, which were approx. EUR 93 million in 2005. The Group employs 450 persons worldwide and its shares are quoted on the Helsinki Exchange's Main list. Further information: www.exelsports.net.


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