Evolv Unveils New Approach and Lifestyle Product

Evolv launched a new approach shoe, the Cruzer, in December. The Cruzer is on-trend with a minimalist platform, cotton upper and sticky rubber outsole.
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Todd Walton

The Walton Works, LLC

todd@thewaltonworks.com

970.260.9283

Evolv Unveils New Approach and Lifestyle Product

Buena Park, CA (January 6, 2012) - Evolv launched a new approach shoe, the Cruzer, in December. The Cruzer is on-trend with a minimalist platform, cotton upper and sticky rubber outsole.

Jay Peery, evolv’s Director of Sales says, “The Cruzer is a great mix of all the strengths of the evolv brand: performance meets style and comfort with a little bit of youthful attitude. We’re excited about the Cruzer and this is just the first product in a group of new lifestyle/performance products coming from evolv”

Evolv will also be displaying new rock shoes at OR, including Peter Croft’s new high performance trad climbing signature shoe the ‘Astroman’.

Evolv will also be hosting poster signings and beer on Thursday 1/19 with evolv athletes Lonnie Kauk and Steph Davis. Saturday 1/21 there will be more beer and a signing with evolv athletes Daila Ojeda and Chris Sharma in booth #1033.

Evolv Company ProfileEvolv Sports was founded in Southern California in 2003. In a short time, Evolv Sports has become a leading force in the climbing footwear market, producing some of the best performing and selling climbing footwear available. Evolv distributes worldwide from its warehouse in Buena Park, CA and maintains manufacturing facilities in the US and Asia.

In addition to climbing footwear, Evolv also markets climbing accessories and high friction rubber for outsoles under the TRAX® USA label. Evolv sponsors some of the most prolific and talented climbers in the sport and produces a signature line of shoes developed by climbing icon Chris Sharma.

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