evolv Introduces XY Custom Climbing Shoe Program


Buena Park, CA. — July 13th, 2009 — Climbing and approach shoe brand evolv recently launched a proprietary web-based custom climbing shoe program called XY, which stands for ‘express yourself'.

The Flash-based system guides evolv customers through a step by step process of choosing upper, tongue, strap and logo colors as well as the options for midsole, heel and toe rand changes.

Once all of the choices are made and an order placed, delivery time is aproximately 30 days to the customer's door. Each pair of shoes produced by the system features truly unique fit, looks and performance.

Access to the XY program is currently offered via direct link from the evolv home page (http://www.evolvesports.com/) as well as by a soon to be launched ‘Consumer Gift Box' which will be available from select evolv retailers, beginning October 2009.

Mountain Gear (http://www.mountaingear.com/) will be one of the first retailers to offer the XY Gift Box. When asked about their plans to support evolv XY, Eric Barrett, Mountain Gear's climbing buyer commented that “Climbers have always been unique individuals, what better way to show it than with a one-of-a-kind rock shoe!”

About evolv –

Founded in 2003, evolv has quickly become a force in the climbing market. evolv's product line includes award winning climbing-specific footwear, approach footwear, climbing accessories, and climbing lifestyle products.

evolv maintains a US manufacturing facility, a resole operation doing business as Yosemite Bum and corporate offices in Buena Park, CA. In addition to footwear, evolv also markets high friction rubber outsoles under the TRAX label, including eco-TRAX which utilzes recyled rubber content.

evolv sposors some of the most prolific and talented climbers in the sport and produces a signature line of shoes developed with Chris Sharma. Chris has consistently driven standards in bouldering, sport climbing and deep water soloing throught the world.

Evolve Sports and Designs,
6769 8th Street
Buena Park, CA 90620

Media inquiries: Buck Branson, buck@evolvsports.com - 760.505.4128

Sales inuiries: Jay Peery, jaypeery@evolvsports.com - 503.866.6162