Evolv Introduces Women’s Specific Climbing Shoe To Raise Money For Ovarian Cancer Research

Evolve Sports & Designs recently announced that 1 percent of the sales from their new women’s rock climbing shoe, the EVOLV HERA, will be donated to the HERA Women’s Cancer Foundation.
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Carbondale, Colo.) Evolve Sports & Designs recently announced that 1 percent of the sales from their new women's rock climbing shoe, the EVOLV HERA, will be donated to the HERA Women's Cancer Foundation. The HERA is a women's specific performance shoe with a non-aggressive fit, perfect for rock climbers of all ability levels. Designed for a woman's narrow, low-volume feet, the HERA is an upgrade of EVOLV's popular Athena shoe. HERA's suggested retail is $109.00 and sizes range from U.S. women's 4 – 10. The shoe is available now at select EVOLV dealers and at www.evolvesports.com.

“Evolve Sports & Designs built the EVOLV brand on the philosophy of being of service to the outdoor community and striving to “evolve” and progress as a company,” explains the California based company's president, Brian Chung. “We admire what other big brands like Patagonia have done for environmental causes. We wanted our corporate philosophy to be more than a statement on our website, we want to make a difference. When we started manufacturing these shoes in our US factory, it became clear: these shoes are going to do more than help women perform on the rock, they're going to help raise awareness and save women's lives,” he says.

EVOLV has been a sponsor the HERA Climb4Life event series. They recently signed female climbing phenomenon Lisa Rands to their team. Rands and her husband, outdoor photographer and writer Wills Young are big supporters of the HERA Foundation and volunteer for Climb4Life events.

“EVOLV hopes that their more pro-active involvement with the HERA Foundation this year will inspire many of their Team EVOLV athletes, retailers, and customers to become actively involved with raising funds and awareness for ovarian cancer in their respective communities one step at a time,” says Chung.

“The amount of awareness of ovarian cancer symptoms that they are helping HERA to generate is something that cannot be valued in dollars and cents,” says HERA Foundation founder and longtime rock climber Sean Patrick. “Like innovative science, awareness is what helps to save women's lives. And that's truly priceless.”

About HERA: 
The HERA Foundation is a registered 501 (c) 3, whose mission is to stop the loss of mothers, daughters, wives, sisters, partners and girlfriends from ovarian cancer by empowering women to take control of their health, empowering the medical community to find new directions in ovarian cancer research and empowering communities to provide support. For more information visit www.herafoundation.org. To schedule an interview with HERA Foundation founder Sean Patrick please call 970.948.7360.

About EVOLV: EVOLV is a USA-based rock climbing footwear company that designs and manufactures top quality, high-friction rock climbing shoes and casual footwear for climbers all over the world. EVOLV has strived to meet the unmet needs of climbers by offering unique, specialized services such as selling split-sized pairs, doing custom modifications, and offering the most choices for vegan-friendly rock shoes.

Since its inception, EVOLV has been dedicated to supporting women athletes and developing women's rock shoes. In the first year of business, EVOLV introduced two women-specific rock shoes, more women-specific models than any other company at that time; one of which received the “Editor's Choice” award from both Climbing and Rock and Ice magazines.

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